Community Marketing Blog

Social Networking Co-Authored Series: Creating A Brand Through Social Media Without Selling

Penny Power, co-founder of Ecademy, author and visionary and Andrew Ballenthin, founder of the Community Marketing Blog and President of Sol Solutions an Integrated Marketing Consultancy have teamed up for a series of articles under the theme of "Dialogue From The Head And The Heart on Social Networking".

Their goal is to assist professionals in removing the hype and misinformation around the application of social networks which prevents many organizations from starting and making effective use of today's communication revolution. Both authors will share a complimentary perspective on the steps that make all of this possible and take you on a journey of discovery and application that just may change the way you see the world of social networking.

Target Discretionary Budgets to Win Key Accounts

By becoming a pre-approved vendor to key accounts, smaller professional services providers are more likely to be awarded repeat business. 

Owner-managers of business services firms tell me they are on a rollercoaster:  too busy delivering client work to go after new business or frantically chasing down the next assignment because there is no work.

Automated Speech Recognition: Taking Stock

Automated Speech Recognition: Taking Stock

By: Stephane Attal (CEO, AskKinjo, www.AskKinjo.com)

There are significant business opportunities for speech recognition applications in the wireless market. This is especially true now that a hands-free voice solution is required to use a mobile phone while driving in many provinces, states and countries. In this two-piece blog I intend to explore the technological side of automated speech recognition (ASR), having dealt with the commercial side of ASR for mobile phones in my previous post.

Growing The CMB To It's Next Level: 1st Team Meeting

The Blog-Off Contest from a Community Marketing Blog perspective has met and exceeded its goals. Not only have we been able to assist a number of talented writers and communication/marketing thought leaders benchmark their strengths in relation to their piers but we've gone on to build that will become a robust community uniting in common goals to grow the CMB and benefit its contributing team.

What’s on Today? It’s Delayed Footage of Your Favorite Weblog!

There is a good chance that at the beginning of this year’s Fall the Dutch Media Authority will decide in favor of a popular Dutch weblog to become a public broadcasting organization. Every five years existing public broadcasting associations are given a chance to magnify their television airtime by showing the Media Authority an increased amount of members. At the same time transmitting wannebees are offered the possibility to become authorized broadcasters on the populous Dutch public service television channels for at least the next five years.

Twitter Self-Promotion 101

Twitter’s either a great time-waster or a powerful marketing tool, depending on how you want to look at it. Some people sign up, toss up a profile photo from their wild college days, and stand there scratching their heads as they try to find something interesting to write about. Others jump right in and promote the heck out of their products or services, and come off looking like egotistical spammers. If you’re going to use Twitter to promote yourself, there are a few things you can do to make yourself appealing to the Twittersphere:

Social Networking Co-Authored Series: Broadcast to Conversation

Penny Power, co-founder of Ecademy, author and visionary and Andrew Ballenthin, founder of the Community Marketing Blog and President of Sol Solutions an Integrated Marketing Consultancy have teamed up for a series of articles under the theme of "Dialogue From The Head And The Heart on Social Networking".

Their goal is to assist professionals in removing the hype and misinformation around the application of social networks which prevents many organizations from starting and making effective use of today's communication revolution. This is a unique moment in history for connecting to each other as people and collaborating on personal and professional growth together. Both authors will share a complimentary perspective on the steps that make all of this possible and take you on a journey of discovery and application that just may change the way you see the world of social networking.

Jungle Lesson: What a Difference a Word Makes

Does your business depend upon winning major accounts?   

If you are a service provider to the pharma/biotech industry would you talk about "customers"  or "KOLs"  (Key Opinion Leaders)?

Would it matter whether you were talking to scientists or to people in the commercial group if you chose to talk about "customers" over "KOLs"?

Our mobile phones are first and foremost - Audio devices!

Our mobile phones are audio devices first and foremost; but you will be hard pressed to believe that these days. Wireless carriers advertising on TV or with full-page newspaper ads, trends of the mobile industry at various wireless trade shows, advertising newsletters, and mobile industry web sites will make you believe that we are all busy surfing the internet, keying in Google searches from our mobile phones and receiving relevant ads to our mobile phones. No need for talking anymore; Facebook, email and text messages are taking over.