Community Marketing Blog

3 Strategies For Building Incremental Sales

No one likes to lose to competition but the reality is your customers are buying 20-50% of services and products that your business missed offering them. In effect, you are helping to keep your competitors healthy. There is a comprehensive strategy that can; generate significant gross revenue; drive strong margin incremental sales; create more value within your existing cost structure; and retain customers longer while creating a barrier for them to leave or be seduced away.

How to Market in a Recession - From A Harvard Business Publishing Author

Author: John Quelch 
Blog Source: Harvard Business Publishing
Topic: Growth & Marketing Tips

"Marketers should fasten their seat belts for a long and difficult 2009. The pressure for proven returns on marketing expenditures will increase. More agency consolidations and single client-single agency alignments are likely. Marketers should avoid long-term commitments on advertising time and space as spot market rates for media will become progressively more attractive.

Must Read Books On Email Marketing

Check out these helpful books to learn more about effective campaigns, successful newsletters, one-to-one permission email marketing and more.

Turning Grunt Work Into Syndication Gold

It's not what you know in some cases, it's what you can do with the application of the knowledge that's critical to creating a proprietary cash-free ongoing advertising model. Sol Solutions set out to create a model for using blogs and articles as a means for generating traffic, developing an extensive social network, and a no-cash form of ongoing online advertising. Results look promising 30 days into an extensive "experiment".

How Our Online Business Is Successfully Growing In 2009

Author: Joeseph Zavorski 
Business: LiveFaceOnWeb.com
Topics: Success Stories, Growth & Marketing Tips

LiveFaceOnWeb.com realizes the only way to be successful in today’s economy is to offer a product to businesses that has a proven track record for boosting a company's bottom line. Since our inception in 2005 we have offered a value added product. In this tight economy we clearly see that this is a great year to leverage that fact. Our several years in business and ability to help customers achieve their goals has put us in a great position to pursue bigger clients. Following are some of the ways we are marketing our company and services with great results.

Email Marketing: The Economy Is Down. Do You Know What's Up with Your Customers?

Listening to Your Customers Builds Loyal, Recession-Busting Bonds

It's hard to imagine any business that hasn't been touched by the recession. Auto makers, corporations, big-box retailers, franchise owners, entrepreneurs, nonprofits, and Main Street shops alike are all asking themselves, "How are we going to survive this economy?"

The answer may not come from a Harvard Business School case study or even from the White House. What you need to know to keep your business going strong may be yours for the asking -- with your own customers.

Thanking Customers That Sign-up For Newsletters Goes A Long Way

Any long-term relationship starts with a good first impression. Like our real-life relationships with spouses and significant others - business relationships with customers need to be nurtured.

Your welcome letter is the first impression you make on a customer. How you handle it sets the stage for your relationship and how well your future email communications will be received. Keep in mind, when a potential customer or client signs up for your email list on your website, you have one golden opportunity to welcome them to your brand, your community, and your content - before your communications begin to arrive in their inbox.

Business Growth Program: Free Teleconference Thursday February 19

"Turn Your Core Business Into Multiple Streams of Income"

At last -- you can stop worrying about money, the economy and your business because on Thursday, February 19, 2009 at 3:00 PM EST (12:00 PM PST) during a no cost teleconference, you will...

"Discover How To Turn Your Core Business Into Multiple Streams Of Income With No Risk, Minimum Stress, And Have Tons Of Fun In Your Business Again!"

This seminar is being conducted by two of the sharpest marketing and business growth minds in the country, Dave Dee & Alexis Martin Neely. To register for the tele-conference, go to: http://budurl.com/AndrewDA 

5 Featured LinkedIn Success Stories Despite The Economy

Last week we kicked off an "anti-recession" initiative and invited companies to send in their story about how they're succeeding despite the economy. There was an excellent response in group comments, emails and inspiring success stories we published. Thank-you to everyone! Following are just 5 of the posts that came in from LinkedIn members.

Our invitation still stands for companies that can follow the outlined guidelines. We're also posting these stories to multiple social networks to help these companies gain broader visibility and assist in their search engine rankings (Digg, Technorati, Twitter, Delicious). Several of the companies have used their posting as a form of publicity to talk to their clients, suppliers and networks and reinforce they will be there to serve them for a long time to come.

Being Highly Visible Is The Only Way To Go

Author: Darcie King
Business: E Video Productions
Topic: Success Stories, Social Media

What do you when times are tough, and people aren't spending? GET YOURSELF OUT THERE! Economic downturns provide a great opportunity to put your money into advertising & marketing. There are many cost effective ways of making yourself stand out from the competition, and now's the time to do it.  Why spend money now?