Community Marketing Blog

Social Networks: Facebook Takes Over Top Spot, Twitter Climbs January 2009 Update

Author: Andy Kazeniac
Blog Source: Compete
Topic: Social Media

With Facebook officially turning five years old recently, combined with the site surging past MySpace in Monthly Unique Visitors, it seems like a good time to take a little deeper look at the social networking giants.

It’s hard to believe that last year around this time we discussing the effects of bad PR for Facebook and if the site had ‘jumped the shark,’ but those arguments now seem to more appropriately apply to other properties.

How to Build a Strong Bond with Customers

What might be the obvious way to get customers to notice you could be working against you.

Have you noticed your inboxes are filling up faster with promotions from businesses desperate to get your attention?

When the economy is down, the knee-jerk reaction for a lot of businesses is to turn up the frequency and volume of their customer communications. It seems like a simple solution to just email customers more often, hoping that something gets through to them. In fact that's the opposite of what you should do. In other words...

Resist the urge to overcommunicate!

News Release: Twestival expects to raise $1 million in just one month

Source: http://blogit.realwire.com/?ReleaseID=11253 and http://twestival.com/  and http://twitter.com/zunaid

LONDON February 10th – In just one month, from volunteer effort alone, global Twitter-based charity event Twestival has created events in 175+ cities, predicted to raise $1 million for the 1.1billion people in the world who can’t access clean drinking water. Growing beyond all expectations since launching in January 2009, Twestival takes place for 24 hours on February 12th, everywhere from Bethlehem to Birmingham, Beijing to Boston, as up to 20,000 come together inspired by community and charity.

Anti-Recession Is A Good Way To Go: Tell us how your business is succeeding despite the economy.

This is exciting. This past Monday we kicked off an initiative with LinkedIn Groups collecting stories about how companies are beating the recession and succeeding despite the downturn. Several exciting posts came in and great enthusiasm followed. But we think there is a bigger picture and more fun to be had yet. Why not start an anti-recession movement?

What Bad Economy? Ways to Grow Inspite Of It All!

Author: Stacey Grieve

Business: Author, "Why Are You Weighting?"

Topic: Success Stories

Today, more than ever, we need creative ways to get our message out there. And since our business is in an already overcrowded industry (weight loss and diet), we need to stand out to be noticed.

We’ve found that each of these ideas has been a cost-effective way of bringing in new customers by allowing us to get in front of people we might not have normally run across. I hope you find these tips useful! Here’s what www.WhyAreYouWeighting.com is doing:

From Analog to HD: How Aberdeen Captioning Made The Leap

Author: Joanna Scavo, Director
Company: Aberdeen Captioning, Inc.
Topic: Success Stories

During 2008, a year of recession, our firm, Aberdeen Captioning, grew 28%. Is it luck?  No, I don’t believe in luck. Is it hard work?  Partly. Is it a blessing?  No doubt.  Our time had come.  It was September of 2007 when we had decided to really go for it.  We had a plan in place and took yet another leap of faith.

Great Graphic Work Brightens Business Outlook

Author: Charise Louis
Company: ChaRene Graphic Design
Topic: Success Stories

Advertising is always the first business to feel a downturn but also is always the first to feel the upswing. I can tell you first hand that this is absolutely true! My graphic design/advertising business has really picked up the last few months when all other companies are really hurting and cutting back. I believe everyone else is feeling the ripples of what has been happening for the last seven or so years.

Excerpt of Email Marketing Coaching With A Client

Following is an excerpt of email marketing audit points Sol Solutions is working through with a client to help them re-brand and improve convesion rates. The company is Research Review Service which specializes in providing manual therapists (RMT, Physiotherapist, Chiropractors, Sports Therapists, Osteopaths, etc) with valuable research and reviews of research that can assist them in improving their treatments for clients.

The Personal Touch Makes All The Difference If You Want To Grow

Author: Kerry M. Thomas
Company: Thomas Herding Technique
Topic:  Success Stories

Before I started my business, I was undaunted by the task before me and the task of reaching out. The very first list of things you need to do in order to push ahead and be successful, is to recognize any and all potential withholds there are and may be, and creatively expel them.

The mission of  Thomas Herding Technique is
equine behavior and stress management
through better human/horse communication.

Knowing your audience is essential yes, but understanding your audience will allow you sustained success on a higher level.

Unexpected Business Found On Facebook

Author: Jeff Tytel
Company: Tytel Image Marketing
Topic:  Success Stories

I have an associate that strongly suggested I make a facebook page. I have had good connections on LinkedIn and even picked up some business last year, but I never thought that Facebook would be a source for business.