10 Reasons Why twitter Might Be Right For Your Company

If you heard about twitter or are just getting started and still aren't sure what to do with it consider that twitter offers one of the simplest social networks formats with the least amount of time required to get started and maintain. Like any social media it takes a bit of effort to learn how to use and interact with others, build your own branded twitter page, and generate a Following, but compared to Facebook and MySpace the set-up takes only a fraction of the time and its ongoing use is low maintenance.

So far our experience has been great and we're seeing plenty of ways that twitter can be practically used for relevant marketing communications. To follow our work as we share marketing information, our experiments with social media and results, and the latest Anti-Recession Movement success stories and tips - follow us at Sol Solutions.

The good news is there are spectacular quality articles that give great tutorials and helpful pointers for getting started. Either Google on the twitter topics of your interest or seek out the top twitter users and tune in to how they are making the most their communications.

 

Following are 10 reasons why twitter might be the easiest social media for your organization to break into for creating brand interactivity and real time relationships with your customers.

 

1.       Twitter Is Free – Like all highly used social networks, the good news today is there no charge to get started and continue building an unlimited “Following” (database) of contacts that want your news. If you use twitter correctly, it can be a great media without ad costs.

 

2.       Getting Started Take Only Minutes – Unlike LinkedIn, MySpace, and Facebook which can be great for growing your contacts and public relations, Twitter is simple and reasonably straightforward.

 

3.       It Takes Seconds To Get Your Point Across – There’s no need for lengthy projects or hours of strategic thinking when all you have is 140 characters (one and a half sentences) to make your point.

 

4.       Building A Database Can Be Easy – If you already have a database of contacts and prospects you can search for them on twitter or send messages via other advertising, like your monthly newsletter.

 

5.       Masses of Customers Can Get Updates – If your audience is highly tuned into what your company does, twitter allows you to get the word and links out to your information in seconds.

 

6.       It’s Not A Time Consuming Monster – You’ll need to decide how frequently you want to twitter (comment). You may only use it a few times a week in which case it will only take minutes out of your schedule.

 

7.       No Technical Experience Is Required – If your firm does not have a ‘whiz’ with software, there’s no coding or technical experience required. It’s a simple as writing and line and submitting.

 

8.       Google Loves Tweets – As your following grows; you’ll find that a variety of software applications will capture your content on their platform. Google catches their updates and keeps it for searches.

 

9.       Easily Share Updates And Links – If you’re in a business where your customers are in front of their computer, you can note when new products arrived, regular policy/news updates, etc.

 

10.   Create Real Time Relationships – By sending out regular updates, your followers can feel like they’re interacting with you. Most companies buy on trust and value as much as they buy because they need the products/service. Twitter can be monumental for building trust.

Comments

[Himanshu Chanda]

Hey Andrew,

Sorry but I would prefer objecting. Not on your twitter stand but on the reasons provided.

Anything which is free or takes less time or No tech experience required might not always be good for a business to concentrate on. Most of the sites do pass this criteria :)

Also building databases and real relationship is not true almost 90% that follow you on twitter (assuming you have a good number of followers) are the ones you have no relation with outside twitter.

Do let me know your views ??

Regards
Chanda Himanshu

[Kim Terca]

Great post! You offer some great points for companies to consider when they're starting to use Twitter.

I recently tackled this subject in my blog, too.
Check out:

"Is Twitter right for your company? 3 things to ask"
http://www.pageonepr.com/blogs/thepagewonders/2009/03/is-twitter-right-for-your-company-3.html

[websnacker]

Thanks but would have preferred a deeper insight.

WS
http://websnacker.blogspot.com

[john d]

Very nice job with this piece. You covered all the bases.

JD
www.perfecttogreat.com