Author: Pamela Moore
Business: Isagenix
Topics: Anti-Recession / Success Stories
I am in the Health and Wellness industry and realized that in order for my business to thrive in this economy thinking outside the box was a necessity. I needed to alter my mainstream thought process and recognize a dramatic change in perspective is necessary during these unsettling times. The outcome has resulted in a 300% sales increase and 4 times more productivity.
The results I was able to achieve by thinking outside the box include:
- Creating a growth oriented organization of high quality motivated sales people and distributors
- 40% increased retention of team members that wanted to do exceptionally well
- Sales volumes are up by 300% compared to the same period last year
- The sales model is understood and rigorously applied. There are no shortcuts.
Following are the key strategies that have enabled us to thrive in this economy.
Shift focus: Personal finance has become more important than health.
- Recognizing this caused a change in my approach, targeting the true needs of my marketplace.
- Last year my business focus was improving personal optimum health, people everywhere wanted to become healthy.
- 81% of North Americans are overweight and want to do something about it, people are stressed, tired and unhealthy.
- Business was booming until the recession hit hard in December.
- I have altered my selling opportunity focus from HEALTH to WEALTH.
- I now sell an income opportunity, the health aspect is a side benefit.
- Because of this shift my business has dramatically increased.
Train your team how to sell more and beat the economic downturn.
- I can get 4 times out of my work day by empowering my sales force and increasing their leadership skills.
- By helping them succeed – I succeed.
- Matching energies is very important so I do not waste time.
- I understand what and who gives me energy so we are continuously propelled forward.
Go after BIG numbers: the more people looking, the more possibilities.
- I know that I need to have 100 people look to find 2 gems.
- The internet has expanded my geographic regions worldwide and allows for a huge increase in my numbers.
- After a very brief initial phone call I use links and web based tools to save time when connecting with new prospects by email.
- I do not spam and firmly believe in permission based selling and developing relationships.
- The simple question “would you be open to hearing more?” opens the door almost every time.
For more information contact Pamela Moore at 905.846.6442
I totally agree with this aproach. I too have taken some unusual steps to get prospects coming to me rather than chasing them. Well done to Pamela for pushing through the hard times with some creative thinking.
Posted by: Dean Cullingham | March 25, 2009 at 06:41 PM