Community Marketing Blog

How Social Media Helped Us Reach 25+ Countries and Close New Deals In 60 Days

There’s a huge amount of fluff being sold which has nil effect on growing a business’s online presence and new sales. We are now in phase 2 of our experiment to cut through bunk and establish a “cash-free” duplicatable model of using online social media to grow. The first 60 days have promising results but this will only form the foundation of what is yet to come.

Silicon Valley Law Firm Throws The Book At Old Billing Practices

Author: Robert Preskill, Esq., Managing Partner
Business: Equity Legal Partners
Topics: Anti-Recession / Success Stories

I am a Silicon Valley based transactional and corporate lawyer with a number of clients in media, technology and franchise related businesses.  After years of billing by the hour, I partnered with someone used to serving a sophisticated international business client.  We each thought about everything that is wrong about law firms in 2009 and decided to market our services as a solution to those problems. During this time, we began to see an implosion of certain larger firms.  We think our findings are relevant to them.

We formed a new firm based on our paradigm called Equity Legal Partners.  Following are some some of the breakthroughs in billing practices we made to give our clients better value and flexibility.

Defy The Economy: 15 LinkedIn Group Insights That Can Change Your Future

After reviewing over 200 LinkedIn answers to questions we asked Groups about, 'how to beat the recession and their marketing tips' we picked 15 of the strongest themes and boiled them down to the bare bones of inspiration. With some daring and leadership these points can change your business’s future. Regardless of competition, the economy, your customers or your financial position it is possible to reinvent or reshape your business; others have.

How 5 LinkedIn Professionals Have Changed Their Sales Model To Counter The Recession

The following question was asked March 2, 2009 on a number of LinkedIn Groups; “ Sometimes by slightly or even radically transforming your sales model it’s possible to find sales waiting to be tapped into. What sales model changes have you made that are producing great results despite the tightening of most client’s willingness to spend? Or, where are you challenged and looking to change?”

15 Tips For Better Email/Newsletter Marketing and Increasing Your Sales

Email (or newsletter) marketing is one of THE most cost effective tools for promoting your business. At a mailing cost of only pennies per contact, it has the power to connect your business or service directly to the person that needs you. BUT if you miss a number of the following points in your email marketing campaign, you'll risk having your customers see you as irrelevant or annoying. The following tips can help prevent this disaster and increase response rates and sales.

Sales Model Makeover Beats Recession Blues Down Under

Author: Peter Morrissey
Business: TNALite
Topics: Anti-Recession / Success Stories

I am from Sydney Australia, I can see the downturn coming, it is not as bad here as USA and England at the moment but it is coming. On Wednesday February 25th one of our major brands  "BONDS" announced shutting down factories in Australia with 1800 jobs lost. They are moving manufacturing overseas. Each week we lose more business's mostly older business's and many under 5 year business's.

I have spent the past 3 years changing my traditional business model into the model we have today. In the past 6 months our business has had the same sales as we had the previous 12 months. 3 years ago I had no internet sales inquiries, February 2009 I will finish with over 200 new sales inquiries in one month (see bar chart).