Author: Yoram Shalmom, COO AskKinjo
Businesses: GasBuddy, AskKinjo
Topics: Anti-Recession
As the price of fuel goes through a roller coaster of change, consumers want the best price regardless. GasBuddy has been delivering savings to drivers for over 8 years across North America. Mobile technology integration can now deliver savings news to subscriber's cellular phone in the Greater Toronto Area of Canada.
Here comes some a practical application of technological and the new emerging platforms of communication. The internet, social networks and mobile communication add to consumers’ ability to share critical information and help each other find the best prices. Several organizations created free systems to share gasoline prices and even more exciting is how the application of new mobile technology making it easier for everyone's bottom line to fell a bit of relief.
About GasBuddy: Offering over 200 sites to find gas savings
GasBuddyprovides gas stations and gasoline price information all over North America. With over 200 web sites and thousands of members, GasBuddy is the leader in this area. Location and price information is collected and entered on their sites by volunteers (spotters) and is accessible, free of charge via the web. The Greater Toronto Area site www.torontogasprices.com is the 2nd largest in North America and covers a region from Oshawa (east) to Oakville (west) and Aurora (north). With thousands of loyal members and viewers, it has an ever expanding coverage.
Tomorrow’s Gas Price updates are shared with the public by several radio and TV stations, for example AM680, Breakfast Television and CTV.
Integrating Mobile Technology: Local fuel prices delivered to your cellular phone
AskKinjo is a Canadian mobile search provider. Information is available to all mobile phone users in the GTA and does not require any subscription. The caller can hear Tomorrow’s Gas Price which is the information provided by Dan McTeague; the caller can also search for the cheapest and closest gas stations, as provided by TorontoGasPrices. AskKinjo uses several location technologies to identify the user’s location. Bell Mobility, Telus, Koodo, Solo, and Virgin callers access this free service by dialing #KINJO (#54656); Rogers, Fido and land line callers dial 647-476-6468.
As a bonus, AskKinjo’s registered users receive a text message alert when the price of gasoline goes up or down by over 3 cents, which happens frequently. For example, on March 12th, AskKinjo users received a text message advising them that the next day the price of gasoline will increase by 4.0 cents. A typical user, who thus delayed refueling, saved money and had a sense of control over cost. For more information, call the above numbers and visit www.AskKinjo.com
How Saving Money And Convenience Are A Great Match
Mobile technology applications are being closely watched by businesses everywhere. In many cases consumers find advertising on their personal handset invasive. In the case of AskKinjo and GasBuddy there is a meaningful application which can help consumers put real dollars back in their pocket. The challenge of this innovative partnership is that the savings and gas price updates are only as good as what "spotters" enter into the GasBuddy website. Clearly the idea of saving money on fuel and GasBuddy have a way to go, but during a time when every dollar counts, it's good to know two companies are working at putting money back in your pocket instead of taking it out.
Comments