Community Marketing Blog

How 80 LinkedIn Professionals Contribute To A Greener World

Enjoy a wide variety of testimonials that inspire and demonstrate how big and little things make a difference. There are thought provking stories about business innovation, big picture thinking, a delightful comment from a parent that planted trees with a school class and much more.

Normally the Community Marketing Blog brings you marketing tips, social media best practices and features on how companies are beating the recession. Our contribution to Green week was running group discussions and collating what LinkedIn professionals are doing to make the world a Greener place. Please circulate this information and extend the reach of great people that are making big and small changes that benefit all of us.

twitter And Relationship Building For Future Revenue

Millions of twitter users are working out the kinks on how to turn twitter into an effective marketing tool. By applying a mix of traditional marketing techniques with twitter specific tactics it is possible to turn a potential time waster into a valuable revenue resource. As a side note, many of the researched principles noted in this article apply to blogs, LinkedIn, Facebook and other social networks.

Celebrating Earth Day: Over 200 Ways 40 LinkedIn Members Are Making Our World Greener

Enjoy inspiring actions, testimonials, events, and products/services that LinkedIn professionals are working with to celebrate Earth Day and make the world a Greener place for the present and the future.  Normally the Community Marketing Blog brings you marketing and social media best practices and features on how companies are beating the recession. However, today is a special day. 

Today millions of people will stretch out of their comfort zone, or share what they know, as global focus is brought to how we can change the world around us. We are deeply honoured to share what over 40 companies are doing to make a difference and hope you find inspiration and practical use of priceless information we’ve collected.   

How Are You Making The World A Greener Place?

In celebration of Earth Day tomorrow, April 22nd, please share what your business is doing to make the world a greener place. We'll be aggregating the most inspiring comments and sharing them with over a million professionals on LinkedIn and twitter.

There is hope during these tough recessionary times for all types of businesses. The Community Marketing Blog is dedicated to bringing you success stories and industry best practice for ways to beat the recession, grow your businesses through marketing, make the best use of social media... and in celebration of Earth Day great stories on how companies are making our environment a better place for the future.

Submission Guidelines

Please share your story or invite someone to send us their story. We regret that we cannot publish self-promoting or advertising styled stories as our readers look for best practice and substantial content that can be applied to thier organization.

Please keep your content to 50-100 words as we'll be publishing multiple stories in one very large blog!

twitter, Ashton Kutcher and CNN: A Competition That Became A Force For Good

A friendly rivalry between Ashton Kutcher and CNN will go on to help save lives that are currently lost every 30 seconds due to malaria in Africa. At the same time the business world is a-buzz on the role of social media as they ask the question, “why use twitter and other social media?” A case study has unfolded before our eyes as offline mass media, super stars and web 2.0 (interactive digital communication) involved millions of people in a competition that will make a real change in the world.

How 25 LinkedIn Professionals Are Creating Success In A Recession

We asked LinkedIn professionals what they're doing to determine their own future and beat the recession. Out of numerous replies we collected 25 testimonials from companies that were taking specific steps to go against the grain of the current economic downturn. There's great insight, inspiration and practical advice in these "how-to's". Even though we see rolling stock markets and sprawling unemployment it's good to be reminded there are ways to take control of the future: these businesses have.

twitter And Other Social Media: Strategies That Generate Income And Savings

We’ve noticed a daily buzz among professionals trying to decide what to do with social media in our offline discussions and in hundreds of online comments we’ve reviewed. In our latest conversation with The Wall Street Journal This Morning we discussed that much of twitter’s growth is being driven by the media because of their emphasis on it.

As a consequence of the rush to be on social networks we’re now seeing a disparity between the millions who are flocking to twitter (and other social networks) and the understanding of what good they can offer. It’s time to move social media from the realms of the specialists into the ranks of mainstream business innovation, creativity and strategically sound business model requirements.

Working Backwards From Your Goal To Get Ahead

It is always interesting when you sit with a group of sales people and the subject turns to sports. No matter what the sport, there is the inevitable talk of the leaders and their potential accomplishments over the course of the season. When it comes to individual athletes, the talk turns to their numbers, total goals, batting average, number of at bats, plus/minus averages, number of times striking out with men at second, short handed or power play goals, home average vs. road average, and so on. The athlete’s numbers are dissected and analyzed from all angles, usually in connection with a pool or a wager.

Yet often when you ask the same sales professional what their numbers are, they usually tell you their goal, where they are vis-à-vis their goal, perhaps how many sales they have that month, how many accounts they currently have, but usually not much more.

Hire a Sales Rep - Not a Product Rep

A question I am often asked by my clients is should I hire someone who can sell but lacks industry experience; or should I search for someone who has been around the industry and has good product knowledge.

I advise them to hire a re who can sell, and teach them the specifics of the industry. Here is why.

How to shorten your Sales Cycle?

My friend Barry is a professional driver who regularly drives from Toronto Ontario to Long Beach California, a trip of roughly 4,100 KM. I have done the same drive a number of times, so we often compare notes about restaurants, places of interest, etc. We also talk about how long the drive takes, and what is interesting is that if you take the weather out of it, he tends to make the drive in about 2.8 to 3 days, while it usually takes me 4.75 to 5.5 days. We both go to the same destination, covering the same ground, driving within acceptable and safe speed limits.

Looked at another way, if we both got $2,500 every time we got to Long Beach, and another $2,500 every time we got back to Toronto, Barry would collect $187,500 in a 225 day work year; while I would only collect $102,272 in the same period. Wow, not what you’d call chump change!