Community Marketing Blog

Playing Cupid 2.0

A few days ago I encountered an online Dutch initiative bringing news to the invariably unsaturated pool of dating sites. I’m not really sure if an equivalent site exists somewhere else, but I didn’t see such a social solution before. I have to say that I’m not a frequent visitor of dating sites at all, so there is a good chance that I missed something in this area, but the concept inspired me.

Myths about winning new clients

The "Expert" myth

If have been trained in sales techniques, you may find Big Game Hunting's system counter-intuitive.   You may have the feeling that we fly in the face of accepted sales techniques. 

If you are a sales manager, major account executive or are responsible for high-value client relationships,you may have noticed that subject matter experts prefer the presentation stage of the business development process. 

The Wild World of Blogs

According to the Push Institute, 73% of people have read a blog. According to Rich Brogan (social media guru, chrisbrogan.com), most people run out of things to say after six months. That seems to be the point when you hit a plateau. Thus, it is important to have a plan when you start out.

For a blog, I have found that it helps when you focus on a topic or an idea. You cannot just start blandly writing about what you are doing each day. How boring is that? I mean, would you want to read about someone else’s hectic juggling of 3-year-old, dog, work and grocery shopping? The answer might be yes, if there are some life lessons there that can apply to your life. It has to have a point. Each blog should be a little mini-essay. Think creative nonfiction. I cannot tell you how many blogs I have seen that are not even up to the standards of Deep Thoughts by Jack Handey.  http://www.youtube.com/watch?v=KSrXpFb7jFo&feature=PlayList&p=D04D5AB6FB6546E9&playnext=1&playnext_from=PL&index=1

You Tweeted - now what? Measuring social media ROI.

Have you used social media to promote your business or products, only to find it frustrating that you can’t precisely measure ROI?

Welcome to the wonderful world of social media marketing.

As I often explain to my clients, it’s hard to peg down ROI when you’re working with social media marketing and viral messages. There are ways to measure certain efforts, of course, but the overall concept of social media marketing is to spread the word about a product or service, and get others to do the same.

Revealing the Age Old Question In A Digital World - Marketing - Art or Science

Pinocchio wanted to be a boy more than anything in the world, but all he could ever be was a wooden boy with strings.   Marketing wants to be an art, but is it really a science?   So does the Right Brain or Left Brain control the messaging?

First, in all fairness lets lay out exactly what the difference is in art & science.

Science according to Wikipedia is a systematic knowledge or process based on methodical research and predicting outcomes.  There is experimental science, which is changing of variables and applied science which is tied to application of human’s practical problems & needs.

10 Reasons Why Your Company's Blog Sucks

Your company has launched a blog, yet it is not netting the results you had hoped for. "They're just not that into us," you tell yourself as you lick your woulds for suggesting blogging in the first place. Before you chalk it up to a bad experience, as a public service, here is my list of 10 reasons why your blog is not working:

Brand-jacking and Pickles.

One of the most important functions of social media is monitoring. Monitoring allows companies to listen to their stakeholders before engaging in conversations online. To effectively establish a positive online presence, they must be cognizant of their stakeholders' present conversations and identify the allies and critics. You wouldn't want to talk with a stakeholder before knowing the context of their conversation, would you?

You've probably had personal experience in needing to listen before engaging in conversation.

U, Yourself & Your Story

When I was in elementary school, I had a teacher that every Friday was dream day.  It was the greatest.  As a dreamer myself, I loved it.  Every Friday we came in and we talked about what we wanted to be.  No matter how outlandish a dream was, she embraced it.  It could have been easy for her to say they weren’t realistic, but she did quite the opposite. 

I want to be an astronaut…  Oh wow, that would be incredible.  I can see it now, you are up in a space shuttle, walking on the moon…  She would take it over the top and made you feel like you really could do it.  She was a dream enabler. 

I have two kids, I am a home maker and I run an Online Venture - How Social Media is Changing Lives

Who am I?

Hi, i am from India, the land of a rich heritage, great culture, amazing spirituality. This is the India I saw grow into the India I know today, an upcoming major economic superpower, a rich blend of culture, modernization, youth and experience, the past and the future.

Just yesterday, I was at an event held in New Delhi, called OMCAR 2009 aimed at getting a good chunk of the online marketing community, from venture capitalists to entrepreneurs and evangelists. I was invited as a speaker in a session called Making SEO, PPC, SMM and MOBILE work together.

Social Media Marketing And Mobile 2.0

Social Media Marketing And Mobile 2.0 presented by (Paritosh Sharma) at OMCAR 2009

View more OpenOffice presentations from Omshare Community.