Community Marketing Blog

What’s on Today? It’s Delayed Footage of Your Favorite Weblog!

There is a good chance that at the beginning of this year’s Fall the Dutch Media Authority will decide in favor of a popular Dutch weblog to become a public broadcasting organization. Every five years existing public broadcasting associations are given a chance to magnify their television airtime by showing the Media Authority an increased amount of members. At the same time transmitting wannebees are offered the possibility to become authorized broadcasters on the populous Dutch public service television channels for at least the next five years.

Twitter Self-Promotion 101

Twitter’s either a great time-waster or a powerful marketing tool, depending on how you want to look at it. Some people sign up, toss up a profile photo from their wild college days, and stand there scratching their heads as they try to find something interesting to write about. Others jump right in and promote the heck out of their products or services, and come off looking like egotistical spammers. If you’re going to use Twitter to promote yourself, there are a few things you can do to make yourself appealing to the Twittersphere:

Social Networking Co-Authored Series: Broadcast to Conversation

Penny Power, co-founder of Ecademy, author and visionary and Andrew Ballenthin, founder of the Community Marketing Blog and President of Sol Solutions an Integrated Marketing Consultancy have teamed up for a series of articles under the theme of "Dialogue From The Head And The Heart on Social Networking".

Their goal is to assist professionals in removing the hype and misinformation around the application of social networks which prevents many organizations from starting and making effective use of today's communication revolution. This is a unique moment in history for connecting to each other as people and collaborating on personal and professional growth together. Both authors will share a complimentary perspective on the steps that make all of this possible and take you on a journey of discovery and application that just may change the way you see the world of social networking.

Jungle Lesson: What a Difference a Word Makes

Does your business depend upon winning major accounts?   

If you are a service provider to the pharma/biotech industry would you talk about "customers"  or "KOLs"  (Key Opinion Leaders)?

Would it matter whether you were talking to scientists or to people in the commercial group if you chose to talk about "customers" over "KOLs"?

Our mobile phones are first and foremost - Audio devices!

Our mobile phones are audio devices first and foremost; but you will be hard pressed to believe that these days. Wireless carriers advertising on TV or with full-page newspaper ads, trends of the mobile industry at various wireless trade shows, advertising newsletters, and mobile industry web sites will make you believe that we are all busy surfing the internet, keying in Google searches from our mobile phones and receiving relevant ads to our mobile phones. No need for talking anymore; Facebook, email and text messages are taking over.

Social Networking in the Real World: A New Explored Frontier?

Before there was internet people somehow managed to meet each other so once in a while. Since the digital revolution took place it is barely imaginable how people were able to arrange meetings and exchanged information in any organized way taking the Jurassic tools they were using into account. It seems ages ago that worrying about your profile going around in cyber space or exchanging documents in a mouse click were only actual for captain Kirk and his Enterprise buddies. And even in their reality Kirk, Spock and Scotty arranged face-to-face conferences at captain’s bridge to deal with endless upcoming surreal encounters.

The Psychology Of Social Networking: Radio Interview Recap

Last week on Thursday June 4, 2009 Jon Hansen tackled social media from a unique perspective as he peeled back the layers of technology and delved into the heart of social media’s value as an enabler for professional collaboration. Jon explored this topic with the assistance of three leading edge thought leaders who are living and integrating social media into everyday life and mainstream business. This one hour interview takes the listener through a thought provoking journey as he probes key questions millions of businesses around the world are asking everyday.

Blog-Off Winner Ellen Brandt, Ph.D. on Jon Hansen's Procurement Insights Radio Show This Thursday, June 11th, at 12:30 EDT

Following the successful appearance of Community Marketing's founder, Andrew Ballenthin, last week, radio host Jon Hansen welcomes Blog-Off champion Ellen Brandt to his widely-acclaimed program this Thursday, June 11th at 12:30 PM EDT. to join a distinguished panel discussing the provocative topic, "Has Blogging Crossed the Threshold of Legitimacy?"

About The Ongoing Argument Between Sales And Marketing

Co-Authors:
- Andrew Ballenthin, Founder of the Community Marketing Blog
- Tibor Shanto, President of Renbor Sales Solutions Inc


Are sales people to blame for failed campaigns in a B2B environment? Or is it marketing's fault campaigns don't deliver?

One of the unfortunate realities of today’s market is that many campaigns do not yield the results that hoped for or promised.  This usually leads to finger pointing between sales and marketing, and the battle is usually won by the finger with the greater amount of data, no matter how flimsy or inaccurate.  Overlooking the obvious, which is that sales and marketing should be working together to execute a proper customer acquiring and care strategy, with the aid of a robust application, the question stands, is sales to blame for the failure of campaigns?

How to Use Facebook for Business

There are a growing number of social media sites being used by businesses in their company marketing efforts. The secret to using social media effectively is not to be everywhere, but instead to have an online presence where your current and prospective customers are online. Contrary to what many believe- Facebook is not just for college students or for personal use. Facebook is increasingly being used by companies in many creative ways such as to build their brand image, to drive traffic to their website and blogs, to announce or get feedback on new products, manage their online reputation, attract employees, communicate company information, and as a means to intercept potential prospects.