One of my favorite songs of all time is Stevie Wonder’s 1985 hit song “Overjoyed” in which Stevie sings of his love for another. If you take the time to examine the lyrics, it is difficult to tell from the song if he achieves his goal of possessing that which he desires, or whether he is merely hoping that his true love will feel the same way about him. What is unmistakable in this song, is his focused intention to achieve his goal and his refusal to let chance dictate the course of his life’s romantic path. This excerpt from the song’s lyrics illustrates my point:
“And though you don't believe that they do
They do come true
For did my dreams
Come true when I looked at you
And maybe too, if you would believe
You too might be
Overjoyed, over loved, over me.”
In the first phase of our Community Marketing Blog, in a sense, we are like Stevie Wonder in his song “Overjoyed,” with a dream and desire to unite with others. Like Stevie Wonder, although we have a dream, ideas, and a desire to connect to people- we must focus our intentions, and create something that they too desire, ultimately leading to a relationship of mutuality with those whose participation we seek in our blog.
Accordingly, in building our Community Marketing Blog Leadership Team- the question then becomes: What rules or guidelines would you put in place for those key players on the CMB leadership team who are participating that will help us achieve our goals?
Below, at Andrew’s request, I have created a draft of some basic rules/guidelines, which I hope, will be a starting point for discussion. Please feel free to make comments, whether you are on the leadership team or not (this forum is open to all), and add your ideas to this list so we can refine the guidelines for participation. My hope, is for this CMB be a vehicle for making all of our dreams come true, and ultimately all of us will be “overjoyed” at the result.
DRAFT RULES FOR CMB GROUP LEADERSHIP AFFILIATES
Participation requirements are as follows:
CMB Group members will make every effort possible to:
· Communicate with other CMB group members to develop an understanding of each unique strengths and business offerings.
· Explore potential collaborations, joint ventures, and referral relationships to help each achieve their respective business goals.
· Devote time to participate in tri-weekly phone meetings, and periodic best practice sharing sessions.
· Read and respond to CMB emails within 48 hours.
· Submit blog articles and comments on member’s blog articles at least weekly. Bi-weekly submission of a blog article should be the exception rather than the rule, and is not permitted in two consecutive weeks.
· Take advantage of opportunities that arise to assist the CMB in ways other than those mentioned above as necessary duties become outlined over time. This time devoted to the CMB may be credited toward the weekly blogging requirement, if approved, by the CMB founder.
· Consider not only their individual/company promotion but also to seek to advance the thought leadership reputation and status of the CMB and individual group members.
· Provide input on the strategic direction of the CMB and clarify their role and contribution in the evolution of the CMB.
· Respect that the final decision on the strategic direction of the CMB, although made with input from individual CMB group members, rests with the CMB founder and any appointed Strategic Planning/Executive Committee members.
· Promote their affiliation with the CMB, and make every effort to bring external talent and resources to bear to further the goals of the CMB.
Respectfully submitted by Wayne Kessler, wayne@waynekessler.com
Wayne - Great points. I'm excited for the CMB's potential and the kind of participation and interaction we can experience with it. Thanks for providing some great guidelines!
Posted by: Julie Tyios | August 04, 2009 at 04:46 PM