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August 10, 2009

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Steve

Hi Andrew,

Q1. The social media I use for business include:

Linkedin
Twitter
Facebook
MyBlogLog
StumbleUpon
Youtube
Websites: selfgrowth.com and forums like stevepavlina.com

Q2. My bog is the most valuable to me because it draws traffic (and builds leads) so many different ways and has so many uses. It's the central hub of my business. As of right now, the top three traffic sources for my blog are:

a. Direct Traffic
b. Organic through Google
c. Partner sites that have linked to me

The second most valuable social media I use is Youtube. I publish videos on Youtube and embed them on my blog. It's been a really positive way to communicate on my blog. I've used the videos to share my offerings and complete product reviews that have converted sales. I even had one lady say that she checked out my site and decided to contact me because she had watched a few of my videos. She eventually became a client.

Q3. My blog has been a great tool to share my message and build joint venture partnerships online; some of which are with A-list Bloggers.

All of my current coaching clients (12 in total) have all come to me via my blog. So yes, blogging is a powerful way to generate leads and convert those leads into paying clients.

Account Deleted

I think that would be great if you could share not only successful cases.
Sometimes the bad experiences provides models on how use or even not use the social media.
In Brazil we had two examples that generated polemic results:
BestShop TV
and Telefonica I think that would be great if you could share not only successfull cases.
Sometimes the bad experiences provides models on how use or even not use the social media.
In Brazil we had two examples that generated polemic results:
BestShop TV and Telefonica
The idea "Love or hate me, but think about me" it is not a good marketing idea or excuse.
It is important to note that the audicience it is not open to see merchandises and advertises on the celebrities' blogs that they are following. When we go into a blog, we expect to find relevant tips or opinion from the bloger, not adds or payed coments.
The transparency it is the most important caracter of social media. The marketers needs to observe and honor this principle.

Richard Kastelein

1. I have had the most success with Linkedin - it has created over 100,000 euro worth of business for my company over the past 1.5 years. I also use Facebook, Twitter, and have used Facebook to broadcast projects, work and create new networks.

http://www.linkedin.com/in/expathos
http://www.twitter.com/expathos

2. Linkin and Twitter by far.

3. I have found several C-level positions with startups in London, New York, Brussels and Groningen.

jd walsh

very informative! @jdbasketball

Jim Love

I used Linked In more than any other social media. I also have a regular blog (www.changethegame.ca) and have done a lot with wikis.

I still have a feeling that participating actively in Linked In makes me more of a potential customer than potential supplier, but at least I can check someone out and see if I want to link with them.

I have to say that although I'm part of a group that started on Linked In, I found my way into it the old fashioned way - networking on a one on one personal basis.

That's okay because I'm not sure that I expect any immediate opportunities to come of this any more than I would via networking in my own association or other networking opportunities. Plus, I don't know if I've put enough effort into my Linked In network at this point to start talking about return on effort. And I knew it wouldn't be magic.

Mark Amtower

1. What social media (your own blogs, forums, wiki's, etc) or social networks (LinkedIn, Facebook, Ecademy, Plaxo, Twitter, YouTube, etc) do you use for business purposes?

I an on LinkedIn, Facebook, Plaxo, GovLoop, FederalContractor, Twitter, two professional speaking groups, and I have 2 active blogs. I am starting to test video & vlogs.


2. Out of all the available networks and media which ones do you value as the best for you?

So far LinkedIn is the most productive. The other social netowrks are playing supportive roles to my LinkedIn activity (mulitple groups, connecting, Q&A, etc)


3. Have you generated new paying customers, increased revenue from existing customer or strategic alliances as a result of your social media activities? Please explain.

I have generated new consulting clients and paid event attendees by leveraging each social netowrk platform. Again, LinkedIn is the most productive as there are many more prospects in my market (business to government) on LinkedIn than on the several social networking platforms, but always hosting the "main" group at LinkedIn.

Each of these have also helped raise awareness about me and my activities, which leads to more connections from key decision amkers in my market.

Adriana Romero

1. So far Linkedin in and my own blog. I have used these tools for personal branding awareness.

2. Linkedin for professional purposes without a doubt. I have learned though that in order to get results you have to be active: answer questions, participate in discussions in groups, find people. I do think that still Linkedin is a little "static" there is more interaction tools needed. Twitter has been a good ;'awareness' generator, specially for campaigns I have developed for others

3. Strategic alliances have been the outcome of my social media activities

SEO Expert

1. What social media (your own blogs, forums, wiki's, etc) or social networks (LinkedIn, Facebook, Ecademy, Plaxo, Twitter, YouTube, etc) do you use for business purposes?

I create profiles on a lot of "social media sites" because no matter how small or obscure you think they are, somebody is looking at those sites and you never know who. Another reason is to grab your company name so nobody else does. The more visibility you have online the better, whether you choose to participate in any or all of these sites is another story.

2. Out of all the available networks and media which ones do you value as the best for you?

Linkedin seems to work the best for my company, http://www.OneArmedSEO.com at the moment, but I've had people call me from those "smaller" sites as well...what's that old sales adage: "See the people"...that is especially easy to do now with all these social media networks popping up online.

3. Have you generated new paying customers, increased revenue from existing customer or strategic alliances as a result of your social media activities? Please explain.

As I said in my answer to #2, Linkedin has helped, and yes I have generated new paying customers and have found people that I want to work with and have added to my personal network. I tend to answer questions online quite a bit...questions from people who don't know SEO and also I like to "call out" the people spreading misinformation...people like that because they can see that I'm honest and have integrity, so I've already started building trust before we've even spoken...if you don't have trust, you have nothing...you might say I'm an SEO Crusader!

Linda Matarasso

Book Research: Q1. What Social Networks Work Best For You?

1. What social media (your own blogs, forums, wiki's, etc) or social networks (LinkedIn, Facebook, Ecademy, Plaxo, Twitter, YouTube, etc) do you use for business purposes?

I use LinkedIn, Facebook, Twitter, You Tube, Myspace and Blogspot

2. Out of all the available networks and media which ones do you value as the best for you? Explain.

The best social network seems to be Facebook as people can join a group or just check info or get invites to events they wish to be included in and can be connected as little or as much as they choose.

3. Have you generated new paying customers, increased revenue from existing customer or strategic alliances as a result of your social media activities? Please explain.

I haven't gained any paying customers but it has allowed me to do free advertising and build an audience and keep people aware of the progress of my projects. It has also allowed me to gain connections for contacts needed for some of the projects. It also allows me to contact people through facebook in an easy way.

Ziona Etzion

Andrew

1. What social media (your own blogs, forums, wiki's, etc) or social networks (LinkedIn, Facebook, Ecademy, Plaxo, Twitter, YouTube, etc) do you use for business purposes?

I am on
http://www.facebook.com/profile.php?id=524544799&ref=pr...

Here I have built three groups

Creator of three Facebook groups

Directory for bloggers in Israel (English)

http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.facebook.com%2Fgroup.php%3Fgid%3D95344017615%23%2Fgroup.php%3Fgid%3D95344017615%26ref%3Dts&h=bec8ff21a10f35752f56b517b9bf2525

Truemanity

http://www.facebook.com/group.php?gid=95344017615#/group.php?gid=26461174041&ref=ts

The Wisdom of Thomas L. Friedman and David Brooks

http://www.facebook.com/group.php?gid=95344017615#/group.php?gid=45267436524&ref=ts


This was the place that I learned the skills for social media. Listened, reached out,read what was going on online and go "invited out" too.

http://www.ecademy.com/user/zionaetzion
http://www.linkedin.com/in/zionaetzion

These two have similar aims ecademy being more interactive and open. Both have quality people.

http://www.meetup.com/SSVNetworkISRAEL/members/9864975/

The one above became interesting to me because
of the human element being brought back into focus.
http://www.triiibes.com/profile/ZionaEtzion67

Triiibes is a favourite of mine as it has great conversation going and talented people who are attracted to Seth Godin.

http://www.ning.com/zionaetzion

I admire the innovative ning idea and belong to many groups there.

http://friendfeed.com/zionaetzion
http://www.twitter.com/zionaetzion

I group the two above as the same idea and enjoy
ff more than twitter.


http://www.disqus.com/people/zionaetzion
http://digg.com/users/zionaetzion

Enjoy the interactiveness of those above.

http://www.plaxo.com/profile/show/581681?pk=68a8e232d49...

http://www.savvyauntie.com/ProfileHome.aspx?ProfileGUID=b119582a-813c-4020-94c4-16694d9e816a
http://truemanity.blogspot.com

I love the community here and am a social blogger.

2. Out of all the available networks and media which ones do you value as the best for you?

Facebook and now Ecademy and Linkedin.

Monetization...that is next...that is the big question! How can all these people expect others to pay for their ideas, want to be coached, want to buy a course,product or book.

Why would they want to belong to a certain community above another one.

What is the value we perceive online.

You know Andrew...why these questions...I did not really have an Aha moment from the answers?

Why did I do all this?

I am a social activist/entrepreneur...my aim is to share ideas,give people alternative and build
a inclusive global community.


Kathleen

1. I use LinkedIn for business contacts and Facebook to catch up with old friends. Although I am using FB to build my home business.

2. As far as landing a job I think LinkedIn would work best for me, although I have gotten info from friends about positions as well

3. On LinkedIn I have a small network of people that I email on a regular basis to pass on a lead or updates on either my status or theirs. We believe in the "Pay it Forward" approach. Although it has not gotten me hired yet, it has given me some great contacts for future possibilities.

On Facebook, I'm working my home business with friends, but not shoving it down their throat. I do consider FB to be completely social, and more for catching up over the past 25 years. Because these people actually know me, they are more than willing to help me in any way that they can. Thats what friends do. I try to keep it completely social, and I do not link to businesses with it. I also have my page set so a potential employer can not see it. Something that someone posts on my wall may be taken out of context, so I keep this as my private forum

Michele @maxOz

Michele Smorgon - Social Media Director - maxOz
Hello ALL
Social Media is my 'Key Specialization / Service for my Consulting Business -
I have found immense value as numbered below:
1.Twitter (maxOz)
2.My blog - http://www.maxoz.com.au
3.LinkedIn (michele smorgon) and
4.Faceboook (msmorgon)
5.Ecademy (michele smorgon)
In a wonderful article, I recently posted 'Twitter is about what you know and Facebook is about who you know' http://tr.im/uRkb
LinkedIn is about your career path, history, experience and skills.
Although of late, as with Facebook, there has been an enormous push to join forums and groups.
An excellent example of the benefits of social media and its ROI: "Flowerdale Bushfire Recovery" http://tr.im/ubo9
Social Media is a relatively new phenomena and there is still much to evolve in it's benefits and uses for Business.
I love Social Media because it has created a platform of transparency, networking and close proximity, with the ability to create visibility and credibility.
Twitter has been the most effective in generating traffic to my blog and business

Richard Mooney

1. I use mainly Linkedin, Twitter, YouTube Facebook and Bebo for all purposes of social media.

2. I've found as a journalist that articles can come from social media outlet on the web.

The amount of users, friends and contacts you can garner from each is limitless.

However, Linkedin has proven to be a very useful networking tool. I have gained much professionally from it, such as a new media blog and media newsgroups memberships.

3. As a digital journalist for a local newspaper group, no I haven't gained much financially. I suppose you can really only equate it to the success of the story.

For example I was the first person to interview Susan Boyle on Camera after her Britain's Got Talent audition aired.

http://www.youtube.com/watch?v=hn7So0NC74s

We got in touch with her via the usual means of telephone, then broke the video on line that very same afternoon. The next morning it had nearly 300,000 views.

The average viewings for our other videos are around 1,000/2,000 and it usually takes a few weeks before it reaches such a figure.

The interview was very rushed and not the best quality, but we got it on line that afternoon and to date it's had over 4.5 million views.

Glenda Browne

I am a self-employed information professional, so perhaps smaller scale than most of the companies you're looking at. I use LinkedIn, Facebook, and Twitter for business purposes.

I value LinkedIn most for business connections. Can't say whether it has generated work, but I have been introduced to work contacts through it. Because some of what I do is teach courses and write books, I can't immediately tell what effect my online presence has had on my results.

I am now experimenting with Facebook as a way to promote a specific product (a workbook on indexing called 'The Indexing Companion Book Indexing Workbook'. I like the less formal nature of this for engendering a range of discussions. This book has not yet been launched, so no idea how sales will go, and whether Facebook will have influenced them.

Glenda Browne

Pooky Amsterdam

1- I use LinkedIn as my number one business network. It is all for business, and the people I can get in touch with, and who can get in touch with me there, are great.
& I also use Twitter, and have gotten some business from Twitter, and some great information. Twitter is an addition to the mix- I look for people in internet marketing, social media and that leads to blogs I like to read and comment on. I have also found some great events through twitter.
2-Best network for me is Second Life, that is where I work out of and where I am building my media empire. http://bit.ly/SjCcT
3-My business has been generated from the work I am doing on Second Life, though I have been asked to speak on topic through twitter contacts, and someone found me through LinkedIn who I am doing a project for right now.

Shel Horowitz - Ethical Marketing Expert

For me, the two most important networks have been Yahoogroups and Twitter. Yahoogroups (and other e-mail discussion communities) have brought me literally hundreds of clients since 1995. And after all these years on e-mail discussion lists, Twitter seems like the natural next step. I have built community, found resources, sold a few books, and more, and I'm still getting warmed up.

Helen, congrats on your new benture.

@MeganMcQ

1. As use of social media expands, I believe that there will be an increasing cross between our personal and professional lives. My ‘personal brand’ encompasses my work. I use all of my social media presences (Facebook, LinkedIn, Twitter, my company Web site and three blogs) to advance my personal ideologies on my professional industry and include other reflections on my life. I reflect my personality throughout my posts and interactions on sites. Essentially, I’m trying to say I use all of my social media interactions for business purposes to some extent-- whether it be directly (to pursue new business) or indirectly (advance my understanding of the industry by commenting on the blogs I read daily.)

2. Blogs are the most invaluable of all of the social media available for several reasons:
a) Blogs democratize knowledge and allows readers to connect through reflection in the comments section of the post. I take about 20-30 minutes each day to read through my ever-expanding blog roll and comment or RT posts I find most pertinent to my understanding.
b) Blogs allow me to maintain a competitive advantage over my competition. Reading blogs allows me to stay fluent in my industry. They consolidate information. Blogs such as Mashable, Tech Crunch or ReadWriteWeb are usually jump-off points for many of my posts, as I can look at the trends and decipher my own conclusions that aid me in my client work.

3. My primary source of getting new customers and garnering interest in my services are based on interpersonal connections and referrals. However, I direct my potential clients to my blog posts and my other online activity. Having established strong presences on the Web helps bolster my image, reputation, and trust in my capacities for my services. One client recently commented on my blog the following: (ellipses indicate shortened section)

Hi Megan,
Love your blog! I met you at the BNI last Friday. You were just the message from “above” that I needed. I want and need to approach the blog/social media online world. I have dabbled. But I need help! Erich Cabe’s recommendation of you through the BNI is all I need. … I am certain that I am just not properly known (Do they all say that?) Can we talk sometime? How could I access your service?


I hope this helps, Andrew!

Dina Barabash

2. Out of all the available networks and media which ones do you value as the best for you? Explain.

As a Marketing Director I am constantly looking to network and learn more about my target audience. I have found that Twitter has been most helpful to me and my marketing efforts. The ability to find such a variety of groups and people makes my job of network that much easier. I love being able to type in a specific demographic that I am interested in and immediatley being able to target them, whereas with Linkedin you have to ask permission to network with someone.

Judy Harper

I am the Director of Green Edge NYC, a New York environmental nonprofit. Our website, www.greenedgenyc.org, is a social network for people interested in sustainability. In addition we have stepped up our use of Facebook, Twitter, LinkedIn, Meet-Up and Idealist.org.

Up to now our own website and Facebook have been most valuable, but we hope to really build our Twitter following to encourage people to attend our events.

We are in the process our evaluating our use of social media to determine what really works best for us, if you are interested in speaking with nonprofits for your project, I'd be glad to share that information in a month or so, once we've had a chance to evaluate our new campaigns.

Helen Pina

1. What social media (your own blogs, forums, wiki's, etc) or social networks (LinkedIn, Facebook, Ecademy, Plaxo, Twitter, YouTube, etc) do you use for business purposes?
I use LinkedIn, Twitter, YouTube, Vimeo, and will soon be using Flickr.

2. Out of all the available networks and media which ones do you value as the best for you?
LinkedIn!

3. Have you generated new paying customers, increased revenue from existing customer or strategic alliances as a result of your social media activities? Please explain.
Yes, new customers have been generated from LinkedIn. YouTube and Vimeo are great to have as resources to promote our multimedia work.

Ron Clark

I use Plaxo, LinkedIn, and Twitter. LinkedIn is my primary online networking site.

LinkedIn works best for my agency because I can target people in advanced searches that I want to link to and then establish relationships with them online. I have done a lot of recruiting through Linked In and have brought on some of my most successful agents via that medium.

I don't use LinkedIn to gather customers. I use it to network relationships for down the road and for recruiting (which has proven to be most effective at targeting the people I am looking for).

Rebecca Lincoln

My business is very new. I'm still putting final touches on the blog and have only recently started using social networking sites. So far I find Facebook, LinkedIn, my blog, and maybe Twitter useful. I'm still learning the ropes of all four. However, Facebook has already generated some clients, which is surprising since I haven't been purposefully marketing. I was really just letting friends know what was going on with me and sent in a few blog posts. In the long run, I think LinkedIn will be the most useful and we shall see. While I'm not sure about the client potential from twitter, it is a great resource of information for my blog.

Adam

I use Linkedin for business networking.

catherine mcquaid

1. I use LinkedIn and my own blog www.HuntNewBiz.com

2. LinkedIn is best for me since I provide key account acquistion services for business/professional services firms. Hence, my market is B2B, not B2C.

3.I have generated revenue. A client found me on LinkedIn and reached out in person.

I have found alliances online. Since I'm not a social media expert but want to expand my service offering, I recruited 4 specialists with whom I now collaborate.

Nanette Levin

I've found LinkedIn to be the most effective community for building business alliances, finding vendors, identifying potential future authors (I am a publisher), getting help from others in finding needed resources and getting useful feedback on questions and ideas. It's a great group of forums if you find the right groups and participate. I will be launching a blog in the next few weeks, so do not have any experience (yet) on this front, but expect to in the coming months.

Duane Roberts

I started launched a website and blog to promote my job management tool back in March of this year http://www.careerunleashed.com and have used a multi-pronged approach to getting the word out. I will usually post non commercial (read personal) messages on FaceBook to wet the appetitie. I use LinkedIn and Twitter to announce when I've updated the blog or software.

I'm seeing the most bang for my buck come from LinkedIn. The community seems to be more active and open to my product. This is probably due to the ability I have to target my message by joining groups that have an interest in my topic.

Almost all of my business comes through my online media marketing efforts.

Michelle Pfaff

postin just to correct the adress in my previous post: http://marketing-e-inovacao.blogspot.com

Michelle Pfaff

Hello, I work with sales & marketing for technology products, and love the digital marketing theme.
I have many blogs (about marketing, travels and also photoshop).
One of them (http://marketing-e-inovacao.blogspot.com) is used to post about marketing and branding initiatives around the world. In ends up showing my knowledge and my work. I also created a discussion group on Google Groups (that has today almost 300 people), and because of this interaction I received an invitation to create and be an instructor in a digital marketing course.
I think that this interaction and network is very important, and so I use also my Linkedin profile to keep people informed on what I am doing. In my opinion, Linkedin (at least in Brazil, where I live) is the best social media for corporate contacts.

Helen Charles-Morgan

HI, my business is literally 1 week old, but i have been using social sites for about a year. I am in recruitment on a international basis, and i am using all of the sites, twitter, facebook, linkedin, i also have a blog and my own website, at this stage I feel that Linked in offers and gives the best feedback, you have the world at your fingertips. With twitter it is only a snapshot that is given to your followers, so not real feedback,or impact...Linked in means you can target and inmail who you want and get results daily. I have found all my candidtes on Linked in, and then backed up who i am with branding on all the other sites....

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