Monetizing Social Media Advisory Panel: Sharing Best Practice At Its Best

By Andrew Ballenthin September 15, 2009 President, Sol Solutions Biography

Connect.Follow.Network.

Businesses have an opportunity before them which echo's the potential of the dot.com era when business, technology and culture shifted to create opportunity and transformation. For many businesses the shift social media brings is an opportunity for embracing a dialogue with their customers and a wider audience. For others it is a grey zone of uncertainty as this blossoming field embraces its growing pains and earns its right to credibly take its place as a valid and measurable business communication channel.

The founder of this group, Andrew Ballenthin, a marketer with 18 years experience was approached by Pearson to write on this topic. His goal is to embrace the spirit of what social media and social networking are about and share this opportunity with many other professionals. His goal is to give them a voice within this book that can assist businesses in finding answers they are looking for.

Participants of this advisory panel will be asked for:
- providing insight into specific areas of SM effectiveness
- sharing client success stories to validate examples of SM monetization
- occasionally turn to their following for business examples in SM.

What's in it for the experts that participate:
- where it fits the flow of the book, they will be quoted directly
- when applicable, their client's stories will be told
- ability to be part of a unique network on SM for SM experts/practitioners who are grounded in mainstream marketing, business practices, and results oriented application.

The book’s topic is on social media monetization from a marketing perspective.
The goal of this book is to help businesses of all sizes look at how they can use what they know in marketing and apply many of these principles to social media. Without question there are many unique aspects to social media that makes it much different than many mainstream forms of push marketing. This is where your support as an advisory panel comes in, helping to share best practice for assisting companies in making effective adoption of what's special about social media.

Pearson Disclaimer on This Advisory Panel
Pearson, including Que imprint, does not endorse, support, or sanction this book's advisory panel. Pearson will not compensate nor credit advisory panel members or the advisory panel as a whole. Pearson also requires authors to bear the responsibility of collecting and submitting accurate, signed permission forms for any third-party content used in this book, including interview material. 


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Meet The Advisory Panel

Following are the professionals who have volunteered to be of assistance in this Monetizing Social Media Advisory Panel (profiles will follow in the coming days): 


Buddy Teaster
The start up I'm working on (www.rtmnetworks.com) focuses on social networks and media for college/university alumni. For the previous seven years, I was Chief Network Officer for Young Presidents' Organization (www.ypo.org) which connects 16,000 CEOs in more than 100 countries. We built a very powerful online community around professional, personal and philanthropic interests. I'd be happy to share what we accomplished, failed at and learned.

T.C. Coleman, Esq. - UpwardAction® CEO
I'm CEO of UpwardAction®, a company that helps lawyers, finance professionals and entrepreneurial executives design and implement social media marketing programs that result in measurable increases to their bottom-lines. While the impact resulting from effective social media marketing is important and can not be understated, it is equally important for social media marketing efforts to result in an increase to a company's financials. I love helping my clients realize quantitive results from the new media marketing programs we help them develop and would enjoy an opportunity to share my expertise with your audience.
Twitter: @upwardaction  Facebook: http://facebook.upwardaction.com

Julie Tyios - CEO, Red Juice Media
I'd be happy to help you out. I own Red Juice Media, an online marketing firm that specializes in social media marketing. We're currently helping several not-for-profit organizations hop on various social media channels to bring their messages to wider audiences.
At Red Juice Media, our goal is to help our clients use online marketing to expand their businesses. We design and implement integrated marketing plans that involve both traditional and new online marketing methods to generate buzz. A lot of our marketing plans leverage the power of social media and word-of-mouth marketing. I'd be happy to provide information and case studies for your book.
Twitter: @JulieTyios

Serena Ehrlich - Blaze PR
Basically, I do social media for BLAZE PR and run a startup building company where I handle the social media/marketing department. Before founding Startup Army, I was with Business Wire for 14 years. In addition, I helped found the SocialMediaClub.org and am the past president of NIRI LA and NIRI DFW. I do a lot of social media monitoring focusing on the free tools available (as well as building my own via Yahoo! Pipes).

Scott A. Shuford - Founder/CEO, FrontGate Media
Sounds like a great project. My company, FrontGate Media, is a leader in media and social media within the faith-based market. Might make an interesting angle for your project.

Laureen Earnest
I graduated from the Social Media Academy headquartered in Palo Alto, CA as a Certified Consultant & Strategist. This unique Academy focuses on Applied Social Media for Business's seeking a sound methodology to approach & utilize the social web across the enterprise. I am also teaching / facilitating a class for Sales at the Academy in November. I am also currently developing an online Community as its Manager and working towards a self-published e-book by end of October.
Partner that knowledge and experience with 28 years in IT Sales, Business Development, and Executive Management typically for State of the Art products has kept me thinking ahead -- down the road & around the corner before the industry got there.
If I can be of any assistance with your book please contact me as the project sounds interesting.

Julie Walker - Purple Spinnaker
Your book sounds really interesting and I would be interested in being part of your advisory panel. I first became excited about the benefits of social media (online communities they were known as then) to business in 2001. At this time I setup a company to create a new social media based loyalty solution for the hotel, airline and onlinetravel businesses, aligning the solution to the KPI's of the business and focusing on creating emotional loyalty to the brands through creating a network of loyalty card holders to monetize the business model. Since then I have worked with a couple of blue chip organisations utilising social tools to provide new services to their clients and developed a concept around combining health and fitness content with social media to provide new services in this area.
My background is creating new business models which combine technology, social tools and content to create new revenue streams.

Tyler LeCompete - mehype.com
I am the Director for a people-powered video marketing website startup called MeHype (http://www.mehype.com). We help bring together brands and consumers to generate significant video content for the purposes of Social/Viral Marketing. We have developed a unique revenue share system to monetize the user-generated video space in a way that benefits all involved.
I have been consulting in the Social Media space for about 2 years now, after a natural progression to the space from sales/marketing. I currently consult for several locally-based companies working on educating their staff/executives about blogging, twitter, social networks (such as Facebook and LinkedIn) as well as video marketing.

Wendy Troupe - Great Minds Interactive
I'm building a social media analytics application that enables business users to identify key performance indicators and build ROI into their digital media spends. I've been consulting in the space for a year to define the problems facing organizations who are still skeptical about the benefits of social media and don't understand how it affects every aspect of their business (branding, sales, PR, customer service, etc.).
For more information, see www.socialtality.com.

Mike McClure - Partner, Exec Creative Director at The Yaffe Group
I am a partner/exec creative director for in title, but over the course of the last year or so, I've come to be the social media director for our firm as well and have written plans and executional ideas for our clients. I'm also one of the administrators for the Detroit chapter of the Social Media Club, which gives me access to other experts, who's opinions I can use to help supplement my own.


Andrew Chiodo
I just launched a new division of my company called Charisma PR, which integrates social media into the creation of social capital.  (I will be finishing up a companion volume to already published book "Social Capital - How to Get It, How to Use it," currently available on Amazon.)


Profile Details To Follow

- Penny Power
- Jacob Morgan
- Steve Burda
- John Horsley
- Susan Rice-Lincoln
- Andrew Jenkins
- Cheryl Rankin
- Cheryl Jack
- Elizabeth Hannan
- Jeffery Sage MBA
- Krishna De
- Syed Luqman
- Ellison Belt
- Catherine Mcquaid
- Jim Love
- Sara Barton

 

Comments

[Mary Ellen Miller]

Thank you so much for inviting me to be a part of this illustrious social networking advisory group. My name is Mary Ellen Miller, I am the president of MarketingMel, a public relations, marketing and social media strategies firm which I founded this year. I help clients publicize themselves and/or their causes through an integration of both old and new media strategies. I am a lifelong professional communicator having been a TV News anchorwoman, an ad agency co-founder, a magazine editor and a marketing director for both a law firm and an interactive agency. I hold a bachelor's degree in communications from Cornell University and an MBA from ETSU. I blog at http://www.marketingmel.com and you can follow MarketingMel on twitter at http://www.twitter.com/MarketingMel

[Jim Love]

Jim Love is the CEO of Chelsea Consulting Group -- www.chelseaconsulting.ca

He's a strategic consultant who focuses on how to leverage technology for business results. This involves bringing together what Jim calls the "new 5 forces" - exploring the synergy of people, process, strategy, organizational structure AND technology. In addition to his consulting, Jim teaches at the University of Waterloo in their graduate program. He also publishes a monthly essay on his blog www.changethegame.ca

[Darcie]

Darcie King, partner at E Video Productions, a video marketing & production company, has successfully integrated online video marketing with the newest forms of Social Networking to bring a truly unique perspective to online marketing. Darcie graduated from Elizabethtown College with a BA in Mass Communications and has worked in both network television as well as a variety of video production facilities.

[Conrad Hall]

Conrad Hall is the author of How to Profit with Social Media - The 2010 Social Media Directory, and an international copywriter. Bob Bly says "Conrad is the best editorial copywriter I know." He specialises in showing accountants and physicians how to turn their knowledge into information products and profits. Conrad is also the author for http://www.TheMarketingSpotlight.com.
You can follow Conrad on Twitter @theconradhall or LinkedIn using http://www.linkedin.com/in/conradhall.
http://www.ConradHallCopywriting.com

[Jeffrey M Sage MBA]

Jeffrey M Sage MBA. I have a background in International Business Marketing with one of my MBA in that field. I have been the Marketing Director for companies like Morgan Stanley, and The Home Depot. I have built a social marketing network of more than 10,000 direct contacts, in less than one year.

[John Joyce]

John Joyce is the founder of The Small BizNest, a consultancy focused on building online marketing ecosystems for start-ups and small businesses. John has over seventeen years of sales, marketing and business development experience working with companies like Microsoft and Akamai. Over the past five years, John has been working with small to medium size businesses and focused on helping them tell a consistent story across all channels, media and mechanisms.

[twitter.com/mojolocollc]

Ellison Belt is a partner at Mojoloco, llc (http://www.mojolocollc.com), a consultancy specializing in brand-building through social media and signature events. Ellison has been involved in several startups and has served as a hired gun for numerous marketing firms throughout the Southeast. Ellison works closely with a select group of clients, and writes a semi-weekly blog at http://www.mojolocoblog.com. You can also follow Ellison on Twitter (http://www.twitter.com/mojolocollc) or on LinkedIn (http://www.linkedin.com/in/ellisonbelt).

[www.facebook.com/profile.php?id=615454281]

Jeremy fronts Juice Digital, Social Media Marketing specialists. He has a background in PR, advertising and Web development and is a fomer British Army officer. Juice is helping a number of major brands instigate programmes (programs for you American types!) which are structured and linked to mainstream business metrics.

http://blog.juicedigital.co.uk
@jeremy_dent