Seeking A New Advisory Panel For Input On Book About Monetizing Social Media

I'm seeking experts for steering, crowdsourcing and potentially being quoted in a book on social media monetization from a marketing perspective for Pearson (one of the world's leading media companies).

For those selected to be part of this exercise, I'll send out an email with a request for input on particular social media topics once or several times a week. If your responses fit the content flow I'll be happy to quote you in the book or acknowledge your name and information.

As we know, there are a growing number of books on social media. I'm proud to say this book will be not only be on the topic of monetization but written with SM advisors and crowdsourced success stories from business across  several countries.

Tell Me More About You...

Please leave your contact information and a brief blurb on why you are an expert in social media/networking from a business perspective. Also please share why you'd like to be part of this exercise so I can ensure our goals are aligned.

____________________________________________________________________________

Hi Andrew- I am a consultant in the next generation news agency field. I can help you out with ideas and case histories.
Anna Dowbiggin - amdowbiggin@rogers.com


Andrew...I'm a bit of a contrarian yet I've also managed to put real money in my pocket using Twitter (search -- to generate speaking leads).

In brief -- I believe that all the Web is a social media. Always has been, always will be. By realizing this and acting on it markers can free themselves of all they hype, spin and bald face lies in a market that truly demands more of the CMO and marketing itself.

How have we used digital media -- since the beginning? ICQ and instant messaging? E-mail? Mobile SMS/texting? Socially. Yes, the Web is vastly easier for people to use today but the resulting hysteria finds marketers handcuffing themselves in faux "newness" rather than integrating digital strategies in meaningful ways. CMOs claim ownership of social media and measurement are the problem -- they can't settle on either. Yet we're failing to realize and ACT on the plain truth (all digital media is social) we also fail to accomplish today's top mandate: Integration of marketing across customer service, marketing, human resources, finance, product development, etc.

Marketers SHOULD be the corporate/operational shepherds in these times of slow spending.
Jeff Molander - jeff@jeffmolander.com 


I blog several time per week on sponsorship. I then populate my blogs to my twitter, fb and LI accounts. The blogging reinforces my position as a thought leader on sponsorship. My LI group is now 4,000+ members and is used by all the top agencies. They push their news to our group to try to gain attention of our members/readers. I am interested in continuing to use social media a free way to promote my thought-leadership. I am an advocate of LI and happy to contribute.
Dan Beeman - dan@sponsorshipinsights.com

Comments

[Gayle Greene]

I'm the Social Media Director of Weddzilla.com, a a wedding site. I have created and implemented a complete social media strategy.

Here are some of my career highlights:
I increased my company's twitter following from 200-2550 with no live corporate site in three months; I increased the # of company's facebook fans from 60- 215 in three months. I was also recently interviewed for a published article in the Wall Street Journal.

[Natalie A. Svider (on behalf of Larry Weintraub)]

Hello Andrew:

I would like to submit for consideration, Larry Weintraub, CEO of Fanscape, Inc. the leading digital word of mouth marketing agency.

Larry’s ability to predict the importance of web-based marketing and strategy, along with an entrepreneurial spirit, prompted him to start Los Angeles based Fanscape, Inc., more than 11 years ago. The company provides highly measurable, earned media strategies for major corporations and leading entertainment, technology and mobile companies, including: A MTV; GameStop; AT Samsung; Vans Warped Tour, Paramount Pictures; M Universal Music Group and more.

Larry would be very interested in being a part of your advisory panel.

All the best,

Natalie Svider
Manager, Corporate Communications
Fanscape, Inc.

[buddy teaster]

Andrew
The start up I'm working on (www.rtmnetworks.com) focuses on social networks and media for college/university alumni. For the previous seven years, I was Chief Network Officer for Young Presidents' Organization (www.ypo.org) which connects 16,000 CEOs in more than 100 countries. We built a very powerful online community around professional, personal and philanthropic interests. I'd be happy to share what we accomplished, failed at and learned.

[T.C. Coleman, Esq.]

Hi Andrew,

I'm CEO of UpwardAction®, a company that helps lawyers, finance professionals and entrepreneurial executives design and implement social media marketing programs that result in measurable increases to their bottom-lines. While the impact resulting from effective social media marketing is important and can not be understated, it is equally important for social media marketing efforts to result in an increase to a company's financials. I love helping my clients realize quantitive results from the new media marketing programs we help them develop and would enjoy an opportunity to share my expertise with your audience.

All the best,

T.C. Coleman, Esq.
UpwardAction® CEO
http://www.upwardaction.com
(800) 753-6576

Follow me on Twitter at http://www.twitter.com/upwardaction
Join our Facebook Business Page at http://facebook.upwardaction.com

[Julie Tyios]

Hi Andrew,

I'd be happy to help you out. I own Red Juice Media, an online marketing firm that specializes in social media marketing. We're currently helping several not-for-profit organizations hop on various social media channels to bring their messages to wider audiences.

At Red Juice Media, our goal is to help our clients use online marketing to expand their businesses. We design and implement integrated marketing plans that involve both traditional and new online marketing methods to generate buzz. A lot of our marketing plans leverage the power of social media and word-of-mouth marketing. I'd be happy to provide information and case studies for your book.

Best of luck,

Julie Tyios
CEO, Red Juice Media
Twitter: @JulieTyios
julie@redjuicemedia.com
www.redjuicemedia.com

[Serena Ehrlich]

Hi Andrew,

How can I help?

You can read my bio here: http://startuparmy.com/team.html

Basically, I do social media for BLAZE PR and run a startup building company where I handle the social media/marketing department. Before founding Startup Army, I was with Business Wire for 14 years. In addition, I helped found the SocialMediaClub.org and am the past president of NIRI LA and NIRI DFW. I do a lot of social media monitoring focusing on the free tools available (as well as building my own via Yahoo! Pipes).

Let me know how I can help!

Serena

[Scott A. Shuford]

HI Andrew,

Sounds like a great project. My company, FrontGate Media, is a leader in media and social media within the faith-based market. Might make an interesting angle for your project.

At Your Service,

Scott A. Shuford
Founder/CEO
FrontGate Media
949-429-1000
http://www.FrontGateMedia.com
Scott AT FrontGateMedia.com

[Laureen Earnest]

Hi Andrew:

I graduated from the Social Media Academy headquartered in Palo Alto, CA as a Certified Consultant & Strategist. This unique Academy focuses on Applied Social Media for Business's seeking a sound methodology to approach & utilize the social web across the enterprise. I am also teaching / facilitating a class for Sales at the Academy in November. I am also currently developing an online Community as its Manager and working towards a self-published e-book by end of October.

Partner that knowledge and experience with 28 years in IT Sales, Business Development, and Executive Management typically for State of the Art products has kept me thinking ahead -- down the road & around the corner before the industry got there.

If I can be of any assistance with your book please contact me as the project sounds interesting.

All the best,
Laureen
http://www.XeeSM.com/LaureenEarnest

[amit]

Hi Andrew,
I'm a product manager at a web products company and responsible for social media strategy across a few of our businesses. I'm also really interested in the topic and just trying to learn more about what other people are doing. I've written generally about monetization strategies for the web here: http://amitklein.com/2009/05/31/advertising-is-not-a-sustainable-business-model-for-the-web-unless-you-are-a-search-engine/.
Cheers,
Amit

[Julie Walker]

Hi Andrew

Your book sounds really interesting and I would be interested in being part of your advisory panel. I first became excited about the benefits of social media (online communities they were known as then) to business in 2001. At this time I setup a company to create a new social media based loyalty solution for the hotel, airline and onlinetravel businesses, aligning the solution to the KPI's of the business and focusing on creating emotional loyalty to the brands through creating a network of loyalty card holders to monetize the business model. Since then I have worked with a couple of blue chip organisations utilising social tools to provide new services to their clients and developed a concept around combining health and fitness content with social media to provide new services in this area.

My background is creating new business models which combine technology, social tools and content to create new revenue streams.

Please let me know if you think my background would be of value to your advisory panel.

Julie
www.purplespinnaker.com

[twitter.com/tylerlecompte]

Andrew,

I am the Director for a people-powered video marketing website startup called MeHype (http://www.mehype.com). We help bring together brands and consumers to generate significant video content for the purposes of Social/Viral Marketing. We have developed a unique revenue share system to monetize the user-generated video space in a way that benefits all involved.

I have been consulting in the Social Media space for about 2 years now, after a natural progression to the space from sales/marketing. I currently consult for several locally-based companies working on educating their staff/executives about blogging, twitter, social networks (such as Facebook and LinkedIn) as well as video marketing.

I would love to learn more about your project and any opportunities that might exist to participate.
Thanks

[Wendy Troupe]

Hello Andrew,

I'm building a social media analytics application that enables business users to identify key performance indicators and build ROI into their digital media spends. I've been consulting in the space for a year to define the problems facing organizations who are still skeptical about the benefits of social media and don't understand how it affects every aspect of their business (branding, sales, PR, customer service, etc.).
For more information, see www.socialtality.com.
I'd be happy to participate in your panel!
Best,
Wendy
CEO & Founder