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December 08, 2009


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Rhonda Spellman

Terrific article! I LOVE the connection with ice cream and writing... I would LOVE to connect with that ice cream, too... yum!

A suggestion: how about an ice cream party where we actually "test" new flavors AND write reviews about them! Count me in if you ever do it!


Great article; very interesting comparison! It's true; it's important to know the market that you will be entering and market research is essential. If you want to minimize risk and improve your chances of success, you need sound, objective data.


I'm amazed on how you have connected ice cream and the importance of getting to know one's market. I strongly agree that marketing isn't something that's done overnight. It sure takes research, tests, and opinion to come up with the right product to penetrate the targeted market. Good job!

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