|
By Andrew Ballenthin |
|
This past year as I've presented to business groups it's never failed that when the question is asked, "How many of you have a blog or a Facebook, LinkedIn or a Twitter account" 80-90% of hands go up. When asked how many people use it for business about 20% of hands go up. When asked how many people get business results and use it to actively engage your market only 2-5% of hands go up.
2010 is not about following fads or hype, it's about focusing on connecting to your customers and industry via social networks and mobile phone media. Why?
YouTube had 6.631 billion streams in October 2009.
Facebook had 2.6 billion visits in November up from 670.4 million in November 2008.
Twitter had 131 million visits in November up from 29.6 million in November 2008.
LinkedIn had 52.1 million visits in November up from 27.1 million in November 2008.
Mobile media revenues are projected to grow 33% in 2010.
Source: Nielsen Wire, Compete, Mobile Entertainment Forum
What these number speak to is an unstoppable change of social behavior that dominated 2009 and will lead revolutionary change in 2010. The reason why businesses cannot afford to be left behind is evident in the numbers. We as leaders need to be in this space and forge ahead until we connect to our customers by applying applying time honored marketing practices of relationship building and innovating as the chanel and audience requires. When this goal has been obtained we will connect to our customers they way they want us to and realize the value of the communication evolution that will be pervasive in years to come.
The following video provides valuable advice on how to reach customers in 2010.
Share your thoughts with us in the Comment section below:
- what did you do with social media/networks in 2009?
- what worked? what didn't?
- what are your plans for 2010?
To download an eBooklet of this video from slideshare click here.
what my company is doing is to align the business model to what consumers are saying so that the business of the brand profits in measurable increments. For this we need to develop domain expertise with the brand's model and market and be predictive. Concepts need to have conviction. And this comes with a deep and analytical knowledge of consumer sentiments in real time and providing them with the right experiences that match their expectations. How is this possible without qualitative research? So todays digital marketers must adapt all this and accept revenue sharing or risk sharing ....which they will if they are sure of their model. Otherwise they are as usual.. BS..ing!!
Posted by: Sudhir Ramchandran | December 13, 2009 at 12:33 PM