(Blog-Off II Entry) Social Media Framework

Social Media is very specific for each company and related to their target groups, objectives, proposition and so on.

What I can set forth is the kind of framework we use to mould our social activities, these are concepts that define, shape and give pre-conditions to the actual execution of your social media efforts.

The three parts are:
* Content
* Context
* Social Media Intelligence

Content & Context
I already have extensively written about content and context in one of my previous posts The Content – Context Diarchy where I explained that content is important to have a quality threshold, but that the quality of the content is not valued or not fully valued when the context is not of equal quality.

The content is the information (in its broadest meaning of the word) itself and the context are the networks/sites where we share, interact and retrieve information.

Social Media Intelligence
Social Media Intelligence provides the relevancy we need in relation to the context, to be at the right place, at the right time with quality content (which is also based on what is happening in the market).
We achieve this overview of the Internet landscape by creating all kinds of radars that will notify us when an activity is happening online which might be of use or importance to us.

Social Media Intelligence is a constant two-folded enhancing process which upgrades our content and context, we learn where our target audience is and where relevant information can be found, and our content is influenced by that what is said, wanted and needed in the market and makes our content more time- and place-relevant.

Not only does it take time and efforts to write good content, find the networks which are beneficial for the content and brand, but Social Media Intelligence the transparent framework from which we build upon and deserves time investment and attention to create a valuable information infrastructure.

Content * Context * Social Media Intelligence = Powerful Social Media

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Originally published by me on the Agora Media Group blog