Community Marketing Blog

Not An Impressive Presentation by Google At Ad Week

By Andrew Ballenthin January 30, 2010 President, Sol Solutions Biography

Connect.Follow.Network.

Yesterday I attended the last Advertising Week 2010 presentation by Jonathan Lister, a Google Managing Director, on the "Evolution of Online Video". I give the presentation 7 out of 10. Jonathan shared widely available statistics, spoke mainly about YouTube versus the broader arena, and shared widely available stories. My biggest disappointment was the failure to significantly demonstrate the relevance of how video is assisting a wide array of businesses achieving monetizable results now and in the future for the cases he did share.   

3 Powerful Ways To Boost Your Marketing On LinkedIn - Part 1

By Andrew Ballenthin January 19, 2010 President, Sol Solutions Biography

Connect.Follow.Network.

With over 55 million people on LinkedIn are you sure your company is getting the most out of it? Following are a number of powerful ways to market your company and actively make yourself known to potential customers, suppliers, strategic alliances, media and other LinkedIn users. LinkedIn doesn't keep track of how many dollars flow through its site in jobs, new business, media exposure or strategic alliances. Yet the 2% who have mastered LinkedIn know there's hundreds of thousands of dollars that are moving back and forth between members weekly if not daily.

What Does It Take To Be Effective In Social Media? 3 Top Performers Share Their Insights

By Andrew Ballenthin January 3, 2010 President, Sol Solutions Biography

Connect.Follow.Network.

In 2009 there was a lot of talk about social media, but how do you know if the people giving advice are competent in the field or theorists? In 2009 this blog I had the opportunity to innovate an event called Blog-Off contests. These were events that offered social media enthusiasts the opportunity to be measured and show they knew how to apply several of the fundamentals critical for social media marketing effectiveness.

Out With The Old And In With the New - The Debate of Print Versus Internet Advertising!

As the year end is rapidly approaching it is time to take a look back at where the advertising money has gone and what kind of return we received for it, as well as look ahead at where the money should be directed in 2010 to attract more business. As a small real estate company we invested quite a bit of $$$$ on print advertising in 2009 and in all honesty the only thing it did was pacify some sellers of ours who didn't even sell anyway. On the other hand the little bit of money we spent on the internet advertising has generated close to 400 leads and has helped to build the pipelines of the 5 agents working here.