Four Perspectives on Social Media and the Balanced Scorecard

	By Andrew Jenkins March 1, 2010 Volterra Consulting, Founder Biography	Connect.Follow.Network.

I am currently working on a strategic planning project and I am incorporating the Balanced Scorecard developed by Robert Kaplan and David Norton. It got me thinking about how one might apply the Scorecard to social media strategies. I know that I am not the first to consider such an approach but I still thought it worthwhile to give you my take on it.