Community Marketing Blog

Take 6 or Why You Should Budget for Failure

	By Andrew Jenkins May 31, 2010 Volterra Consulting, Founder Biography	Connect.Follow.Network.

In filmmaking there is a term known as “shooting ratio” that refers to the ratio between the amount of footage shot and the amount of footage contained in the final cut. What drives this ratio are the number of shots planned for each scene for maximum coverage and the number of takes allocated per shot.

Facebook Privacy - It's Not's Their Issue

By Andrew Ballenthin May 14, 2010 President, Sol Solutions Biography

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There's a substantial amount of buzz going on over Facebook's decisions to further commercialize the value of it's technology and assets (user information). While the decisions Facebook is making may come as a shock to users it awakens the business questions in social media that have not been getting addressed - how does a social network monetize it's model beyond advertising income?

Small companies 'socially' acceptable - Toronto Star article today

By Andrew Ballenthin May 6, 2010 President, Sol Solutions Biography

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Article: Toronto Star, Jacqueline Nune, May 6, 2010. I was interviewed and quoted in this article. Following is an excerpt from it's start... "As a small- business owner how do you attract customers? How do you foster ever stronger relationships and loyalty? How do you build a strong vital company with little time and even less money to sink into marketing?"