Community Marketing Blog

Are You A Top Social Media / Marketing Blogger?

By Andrew Ballenthin October 20, 2009 President, Sol Solutions Biography

Connect.Follow.Network.

Blog-Off II is here and we're searching for the best social media and marketing experts who know how to command top online social media and marketing performance. Would you like to know how well you rank compared to other marketing and social media bloggers? Would you like to be independently recognized as a thought leader? If the answer is yes, enter Blog-Off II, it's a contest for professionals who meet and exceed the standards they set for their clients and employers in online leadership.

25 Reasons Why Nobody Comments On Your Blog And Posts

By Andrew Ballenthin October 20, 2009 President, Sol Solutions Biography

Connect.Follow.Network.

You are not alone in your quest for more comments. This problem is more of an epidemic than what you might first think. Blogs like “open mike” by retired Executive Chairman Mike Critelli of Pitney Bowes and world electronics giant Hitachi see an average of 0-5 comments a post. If voices for these multi-billion global businesses have these challenges it’s not unreasonable for the rest of us to see similar results.

An Understated Hero: How LinkedIn Is A Global Village Of Goodwill

By Andrew Ballenthin October 20, 2009 President, Sol Solutions Biography

Connect.Follow.Network.

Free: job posting, surveys, networking, search engine profiling, news posting, supplier and client matching, group discussions and much more. Where? LinkedIn. For who? Over 50 million members. Wow... when you think about it LinkedIn has an online population greater than Australia or Spain all engaging in "free trade". That's a huge amount of commerce with no strings attached.

5 Reasons Why Nobody Comments On Your Blogs and Posts

By Andrew Ballenthin October 14, 2009 President, Sol Solutions Biography

Connect.Follow.Network.

The other day I was surprised to find a number of multi-billion and mega-million dollar companies that did not have much dialog on their blogs while I was doing my book research book on social media monetization. It was quite stirring to see companies that put effort into having a social media presence not having huge engagement. It's not what you would expect right?

Marketing Research and the Rise of the Social Machines

I recently had the pleasure of providing a guest post for the AMA - American Marketing Association's Marketing Research Conference held last week. These are times of transformation for an industry reputed to see the world through a rear-view mirror rather than drive marketing innovation. With this in mind, here are some further musings:

Seeking More Book Content: What Is Your Social Media Success Story?

 

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I'm looking for more stories from businesses like you that have been able to generate direct or indirect monetizable results with your social media programs. Please share what your success was, how your company achieved it and any other helpful insights.

All of these stories will be considered for my book on social media monetization from a marketing perspective. I'm honoured to be writing for Pearson, one of the world's leading media and publishing businesses and thrilled to be able to share exceptional stories from companies like yours.

Monetizing Social Media Advisory Panel: Sharing Best Practice At Its Best

By Andrew Ballenthin September 15, 2009 President, Sol Solutions Biography

Connect.Follow.Network.

Businesses have an opportunity before them which echo's the potential of the dot.com era when business, technology and culture shifted to create opportunity and transformation. For many businesses the shift social media brings is an opportunity for embracing a dialogue with their customers and a wider audience. For others it is a grey zone of uncertainty as this blossoming field embraces its growing pains and earns its right to credibly take its place as a valid and measurable business communication channel.

Seeking A New Advisory Panel For Input On Book About Monetizing Social Media

I'm seeking experts for steering, crowdsourcing and potentially being quoted in a book on social media monetization from a marketing perspective for Pearson (one of the world's leading media companies).

Community Marketing Blog Begins Micro Community

I live in a pretty big neighborhood.  There are thousands of houses, which means people in all different ages, walks of life, interests etc.  Some people play tennis, some do golf, so have small kids, some play cards, some knit, while others watch football.

So instead of having events tailored to everybody... we developed small social groups to fit specific interests.  The first Monday of the month is Bingo night.  So everyone who likes that game comes.  So you pair up with people with common interests.

$463,000 Raised With Social Media Support: School Programs Saved

This story is a great example of social media collaboration. On Monday August 25 I asked LinkedIn members for social media success stories for my current book research. Elizabeth Rajs left a comment on my blog for this story the next day. On Wednesday I posted her story about raising $463,000 using social media back to LinkedIn groups which caused quite a flurry of questions and comments across several groups all day.