Community Marketing Blog

5 Reasons Why You Need To Delete Your Facebook Fan Page.

This past Friday I helped out at Terri Holley’s Social Media Soiree. The people who attended the event came around to different stations on varying social media and asked their questions about said social media. I manned a battle station on business blogging. The event was great, and I found that everyone was asking me great questions.

Even though I was primarily talking about business blogging, Facebook Fan Pages invariably came up. And, while I’m happy to explain Facebook Fan pages and answer questions, strategically, I recommended that people should delete their Fan pages.

Are You A Top Social Media / Marketing Blogger?

By Andrew Ballenthin October 20, 2009 President, Sol Solutions Biography

Connect.Follow.Network.

Blog-Off II is here and we're searching for the best social media and marketing experts who know how to command top online social media and marketing performance. Would you like to know how well you rank compared to other marketing and social media bloggers? Would you like to be independently recognized as a thought leader? If the answer is yes, enter Blog-Off II, it's a contest for professionals who meet and exceed the standards they set for their clients and employers in online leadership.

25 Reasons Why Nobody Comments On Your Blog And Posts

By Andrew Ballenthin October 20, 2009 President, Sol Solutions Biography

Connect.Follow.Network.

You are not alone in your quest for more comments. This problem is more of an epidemic than what you might first think. Blogs like “open mike” by retired Executive Chairman Mike Critelli of Pitney Bowes and world electronics giant Hitachi see an average of 0-5 comments a post. If voices for these multi-billion global businesses have these challenges it’s not unreasonable for the rest of us to see similar results.

5 1/2 Things I Am Not Going To Tell You About Social Media

	By Andrew Jenkins October 31, 2009 Volterra Consulting, Founder Biography	Connect.Follow.Network.

There has been so much written and recorded about social media in historic and social media channels.  The coverage in the various blogs and tweets runs the gamut between opportunism and relevance. You’ll find the 3, 5 or 10 things you need to know about twitter etiquette, making the most of twitter, how to drive traffic to you blog, how to get thousands of followers in a matter of days or weeks and, most importantly, how to make money using social media. 

5 Criteria For Qualifying Social Media Consultants

By Andrew Ballenthin October 20, 2009 President, Sol Solutions Biography

Connect.Follow.Network.

Despite having a time line that stretches over a decade it seems that it's only over the past few years that social media consultants and guru's have become popular new job titles. How is one to measure what their level of expertise is if their is no national or internationally standard for measuring quality standards and professional competency?

An Understated Hero: How LinkedIn Is A Global Village Of Goodwill

By Andrew Ballenthin October 20, 2009 President, Sol Solutions Biography

Connect.Follow.Network.

Free: job posting, surveys, networking, search engine profiling, news posting, supplier and client matching, group discussions and much more. Where? LinkedIn. For who? Over 50 million members. Wow... when you think about it LinkedIn has an online population greater than Australia or Spain all engaging in "free trade". That's a huge amount of commerce with no strings attached.

The Seven Habits of Highly Successful Social Media Practitioners – Seeing Your Way Through ‘The Cloud’

	By Ted Morris October 19, 2009 4ScreenMedia Biography	Connect.Follow.Network.

It’s clearly with respect to Steven Covey’s framework for managing one’s career – The 7 Habits of Highly Successful People that is the focus of this post. You might recall the four quadrants, notably, Covey’s observation that many of us spend too much time with “busy work” and not enough time practicing principle #2 - “beginning with the end in mind”. So here goes:

Is The Enterprise Ready For Social Media?

	By Andrew Jenkins October 19, 2009 Volterra Consulting, Founder Biography	Connect.Follow.Network.

I was at a Salesforce event last week where they demonstrated the integration of their platform with Facebook and Twitter. The more impressive of their two examples was Twitter.  With it a tweet could be captured with a customer profile to initiate a trouble ticket or sales lead. While this was interesting it still seems to be lacking something.

5 Reasons Why Nobody Comments On Your Blogs and Posts

By Andrew Ballenthin October 14, 2009 President, Sol Solutions Biography

Connect.Follow.Network.

The other day I was surprised to find a number of multi-billion and mega-million dollar companies that did not have much dialog on their blogs while I was doing my book research book on social media monetization. It was quite stirring to see companies that put effort into having a social media presence not having huge engagement. It's not what you would expect right?

Marketing Research and the Rise of the Social Machines

I recently had the pleasure of providing a guest post for the AMA - American Marketing Association's Marketing Research Conference held last week. These are times of transformation for an industry reputed to see the world through a rear-view mirror rather than drive marketing innovation. With this in mind, here are some further musings: