Community Marketing Blog

CMB Roundtable: New World Order of Advertising – A Tale of 2 Ad Budgets Pt 1

Andrew Jenkins:

With audiences fragmented and snacking on content when and where they want (on their PCs, laptops, netbooks or mobile phones), advertisers face difficult decisions regarding where to spend their ad dollars and how much to spend in each instance.

25 Reasons Why Nobody Comments On Your Blog And Posts

By Andrew Ballenthin October 20, 2009 President, Sol Solutions Biography

Connect.Follow.Network.

You are not alone in your quest for more comments. This problem is more of an epidemic than what you might first think. Blogs like “open mike” by retired Executive Chairman Mike Critelli of Pitney Bowes and world electronics giant Hitachi see an average of 0-5 comments a post. If voices for these multi-billion global businesses have these challenges it’s not unreasonable for the rest of us to see similar results.

Website Optimization and Conversion Rate Killers: 4 Avoidable Mistakes

More and more businesses are realizing that to stay ahead of the competition they need to pay attention to, and devote resources to strategies and tactics for “website optimization.” The goal of website optimization is to ultimately drive more traffic to your website. However, I learned of some recent research which indicates that certain techniques of website optimization can also influence click through rates, conversion rates, and campaign response rates.

On October 5th and 6th, I attended MarketingSherpa’s  Annual B2B Marketing “Summit,” a gathering of some of the best and brightest minds in the marketing industry. One of the speakers, Dr. Flint McGlaughlin, the Director of a company called Marketing Experiments, was a particularly engaging speaker. I found his presentation entitled “More Revenue for Less Money-The Top Five Ways To Increase the Performance of Your Lead Generation Program” very informative, so wanted to share some highlights.

New and Exciting Dimensions in Website Design: Using Video and Virtual Tour Technology

 
As a marketing consultant specializing in company branding, social networking, website design, and optimization, I am always reading articles on the latest, most effective techniques in design, optimization, and website navigation. My goal is to use the latest techniques, tactics, and strategies to achieve visibility for my clients, help them to build relationships with their customers, and increase their brand awareness.

Differentiating Services

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I was working with a training company who felt their service was very different because they used actors to embody customers.  My task was to help them win assignments with major accounts.

People who had gone through the program loved it and so did corporate training departments but sales projections were not being met.

Seeking More Book Content: What Is Your Social Media Success Story?

 

Please click here for  "5 Reasons Why Nobody Comments On Your Blogs".

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I'm looking for more stories from businesses like you that have been able to generate direct or indirect monetizable results with your social media programs. Please share what your success was, how your company achieved it and any other helpful insights.

All of these stories will be considered for my book on social media monetization from a marketing perspective. I'm honoured to be writing for Pearson, one of the world's leading media and publishing businesses and thrilled to be able to share exceptional stories from companies like yours.

Target Discretionary Budgets to Win Key Accounts

By becoming a pre-approved vendor to key accounts, smaller professional services providers are more likely to be awarded repeat business. 

Owner-managers of business services firms tell me they are on a rollercoaster:  too busy delivering client work to go after new business or frantically chasing down the next assignment because there is no work.

About The Ongoing Argument Between Sales And Marketing

Co-Authors:
- Andrew Ballenthin, Founder of the Community Marketing Blog
- Tibor Shanto, President of Renbor Sales Solutions Inc


Are sales people to blame for failed campaigns in a B2B environment? Or is it marketing's fault campaigns don't deliver?

One of the unfortunate realities of today’s market is that many campaigns do not yield the results that hoped for or promised.  This usually leads to finger pointing between sales and marketing, and the battle is usually won by the finger with the greater amount of data, no matter how flimsy or inaccurate.  Overlooking the obvious, which is that sales and marketing should be working together to execute a proper customer acquiring and care strategy, with the aid of a robust application, the question stands, is sales to blame for the failure of campaigns?

Winning New Clients: Right Person Myth

Discussions about how to win new clients usually involves the "get to the right person myth".

The bigger the dollar value of the service you offer, the broader the impact of your service and the more stakeholders it affects, the more people will be involved in the decision before you are hired.

As a rule of thumb, you should plan to have discovery conversations with all 3 roles in the decision (cheque signer, influencer and implementer) before starting discussions about a specific solution or proposal.

Myths about winning new clients

The "Expert" myth

If have been trained in sales techniques, you may find Big Game Hunting's system counter-intuitive.   You may have the feeling that we fly in the face of accepted sales techniques. 

If you are a sales manager, major account executive or are responsible for high-value client relationships,you may have noticed that subject matter experts prefer the presentation stage of the business development process.