As much as I hate the idea, I am afraid I will be joining the ranks this year. The ranks of last minute shoppers. The end of the year has crept up on me all too quickly, and as with any business, there are so many end of the year things that I need to take care of before I can even think of being prepared for the holidays.
"It helps a ton when you learn people's names and don't butcher them when trying to pronounce them." ~Jerry Yang. Ok, I just can not help myself. I read the quote above, and it brought to mind an incident that occurred when I was a front office trainer at a ski resort some 15 or more years ago. I should not make fun of people, especially since I am not good at remembering names either. But, you will see, those in the service industry can learn from this story!
Can you imagine a company like Ben and Jerry's ice cream deciding to sell a new flavor without taste testing the concoction first? It would never happen! Before they even begin to create a flavor, the company often canvasses ice cream lovers for suggestions. A lot of research and development goes into a new flavor before it goest to market. The company mixes and tastes, mixes and tastes, mixes and tastes, until they are completely satisfied with the test batches. Then, all the marketing details. They need to come up with a name and packaging for the new flavor that will excite discerning palettes and make customers want to scream for the new ice cream.
By Andrew Ballenthin October 20, 2009 President, Sol Solutions Biography
yourBusinessChannel.com and their talented team started a great project: compiling insights from international experts on "who will be successful in 2010?" I was asked to contribute my thoughts to the videocast they put together. What I'm more interested in is who do you think will be successful in business in 2010? Why? Leave your thoughts in the comment section below.
If you are a sales manager, a major account executive or are responsible for high-value client relationships, what role does the subject matter expert play & at what stage of the account development process do you involve them?
Here are some of the most common questions:
1. Do you send your subject matter expert to first-time meetings?
Generally, experts are most comfortable in peer-to-peer discussions, where a defined scope of work has been established. Most experts prefer to deal with facts, such as processes and methodologies rather than uncovering a potential client's preferences.
I would like to take this day to honor a segment of our population that I consider to be the most noble of all. They are those who put themselves on the line for others, each and every day. They have witnessed end of life like no others, and have helped families come to terms with their losses. I am speaking of our military service men and women as well as all the paid and unpaid hospice workers across the country and around the world.
It is astounding to me that, although the need is great, the general population knows so little about hospice services. With our aging population, it would behoove all of us to become educated and informed about the services of an organization that provides comfort and care for those facing the end of life.
As a marketer, you are constantly challenged with verifying the value of your efforts. Sometimes this is a simple task, by tracking communication directly to purchase behavior. Others, a deeper understanding of the social implications of your efforts must be taken into account to be able to relay the same ROI message. The latter is often the case with regard to social media forwards and retweets; this also happens to be the subject of my Blog Off II competition posts - socially relevant marketing value from social media and traditional marketing.