East Meets West: Sharing Two Success Stories Between Continents

The following is an excerpt of an interview script with YourStory.in a rapidly growing first geneartion entrepreneur's website in India. To see the full script and listen to an audiocast of the full interview click here.

"I’m Andrew Ballenthin, President of Sol Solutions. We’re a marketing consultancy that specializes in helping businesses create unique brands and effectively define competitive differences. We work with clients to identify the most powerful communicating messages in both online marketing via websites, and offline marketing, via promotional strategies and sales materials.  To put it succinctly, we position companies uniquely, thereby increasing sales."

"I 'm Shradha Sharma, Founder of Yourstory.in. We are India's first online media platform for entrepreneurs, start ups and self made professionals. While the mainstream media cries itself hoarse about big and booming businesses, first generation entrepreneurs feel an urgent, pulsating need for information and exposure. YourStory's engaging online platform fills this void – creating a strong ecosystem with interaction, networking, resources, opportunities and visibility."

"We have grown rapidly in the six months since the formation of this platform, we have a huge following in India with a network of over a thousand promising entrepreneurs. As we move ahead, we are focusing on enabling business networking and liasoning for entrepreneurs."

"Andrew, tell us about your experiences in the N.American market. What role do you see the social media playing in business development nowadays?"

"We have noticed something really exciting happening at the global level. This year, SolSolutions has changed its approach and is  using blogs and social media more and more instead of a website. This gives prospective clients an opportunity to see how we think and interact with real businesses in the world. We’ve also switched to focusing on interacting with customers and the public through social media. The results have been delightful. In just 60 days we went from very little blog activity to having readers from over 25 countries reading our material. Traffic has been increasing by the day and we’re talking to thousands of businesses every month. The site is www.communitymarketingblog.com"

"Yes, Andrew. I have read this blog, it's very informative. Could you please tell us something about the present trends in the current maket?"

"Recently we noticed that there has been so much negative business news in newspapers, online, on TV, and radio. Unlike maybe 6 months ago, when this news was new and sensational, we started noticing that bad news does not apply to everyone. We found among our clients and networks that companies were growing successfully and were frustrated to hear only bad news."

"So we formulated an idea called the Anti-Recession Movement. This idea is simple, find and share great international business success stories and advice and publicise the news to an audience that is fed up with only hearing about failures. Within weeks we’ve had comments from literally all over the world."


The preceding content was an excerpt of an interview script with YourStory.in a rapidly growing first geneartion entrepreneur's website in India. To see the full script and listen to an audiocast of the full interview click here.

Comments

[Concernhouse]

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[brian]

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