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December 11, 2009


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Sudhir Ramchandran

what my company is doing is to align the business model to what consumers are saying so that the business of the brand profits in measurable increments. For this we need to develop domain expertise with the brand's model and market and be predictive. Concepts need to have conviction. And this comes with a deep and analytical knowledge of consumer sentiments in real time and providing them with the right experiences that match their expectations. How is this possible without qualitative research? So todays digital marketers must adapt all this and accept revenue sharing or risk sharing ....which they will if they are sure of their model. Otherwise they are as usual.. BS..ing!!

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