By Andrew Ballenthin |
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Article: Toronto Star, Jacqueline Nune, May 6, 2010. I was interviewed and quoted in this article. Following is an excerpt from it's start... "As a small- business owner how do you attract customers? How do you foster ever stronger relationships and loyalty? How do you build a strong vital company with little time and even less money to sink into marketing?"
See full article in Slideshare.
End of article excerpt - "In March, Gross opened the doors of True North Climbing Gym at the Downsview Park Sports Centre and welcomed more than 1,000 visitors within the first three weeks.
"That's what I'm doing with True North through social media. That's what I was doing with the blog ahead of time before there was a gym to walk around in."
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Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors.
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Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on the needs of existing customers.
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he targeted user is typically browsing the Internet alone therefore the marketing messages can reach them personally. This approach is used in search marketing, where the advertisements are based on search engine keywords entered by the users.
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