Community Marketing Blog

Facebook Privacy - It's Not's Their Issue

By Andrew Ballenthin May 14, 2010 President, Sol Solutions Biography

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There's a substantial amount of buzz going on over Facebook's decisions to further commercialize the value of it's technology and assets (user information). While the decisions Facebook is making may come as a shock to users it awakens the business questions in social media that have not been getting addressed - how does a social network monetize it's model beyond advertising income?

Small companies 'socially' acceptable - Toronto Star article today

By Andrew Ballenthin May 6, 2010 President, Sol Solutions Biography

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Article: Toronto Star, Jacqueline Nune, May 6, 2010. I was interviewed and quoted in this article. Following is an excerpt from it's start... "As a small- business owner how do you attract customers? How do you foster ever stronger relationships and loyalty? How do you build a strong vital company with little time and even less money to sink into marketing?"

How Thought Leaders Destroy Businesses

By Andrew Ballenthin February 23, 2010 President, Sol Solutions Biography

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The timeless adage "don't fix it if it isn't broken" is the opposite of what thought leaders aim to do. Seth Godin, an illustrious thought leader, recently stated, "want to know why so many companies can't keep up with Apple? It's because they compromise, have meetings, work to fit in, and fear the critics...". As a thought leader is he right?

Not An Impressive Presentation by Google At Ad Week

By Andrew Ballenthin January 30, 2010 President, Sol Solutions Biography

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Yesterday I attended the last Advertising Week 2010 presentation by Jonathan Lister, a Google Managing Director, on the "Evolution of Online Video". I give the presentation 7 out of 10. Jonathan shared widely available statistics, spoke mainly about YouTube versus the broader arena, and shared widely available stories. My biggest disappointment was the failure to significantly demonstrate the relevance of how video is assisting a wide array of businesses achieving monetizable results now and in the future for the cases he did share.   

What Does It Take To Be Effective In Social Media? 3 Top Performers Share Their Insights

By Andrew Ballenthin January 3, 2010 President, Sol Solutions Biography

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In 2009 there was a lot of talk about social media, but how do you know if the people giving advice are competent in the field or theorists? In 2009 this blog I had the opportunity to innovate an event called Blog-Off contests. These were events that offered social media enthusiasts the opportunity to be measured and show they knew how to apply several of the fundamentals critical for social media marketing effectiveness.

Blog-Off II Winners: A Great Close to 2009

By Andrew Ballenthin December 24, 2009 President, Sol Solutions Biography

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How do you really know if the person advising your company on social media has the capability to deliver? One way is to find out if if they've participated in a Blog-Off contest. A Blog-Off contest offers social media enthusiasts and professionals the opportunity to be independently assessed by judges and statistics on their capability of implementing the fundamentals of social media marketing. On December 1-12, 2009 28 people from 5 countries entered Blog-Off II to find out how they measured up: following are the results.

Tweeting in Crisis: A New World of Communication

By Julie Tyios October 20, 2009 CEO, Red Juice Media Biography

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There is no doubt that Twitter is a powerful communication and collaboration tool. Some call it a social network, others liken it to the phone. It has one purpose: To deliver a message.

At 5:22 p.m. on December 14, self-employed mommy blogger Shellie Ross was active on Twitter. Minutes later, her 11-year-old son called 911 to report that his two-year-old brother, Bryson, was floating unconscious in the family’s backyard pool. Ross performed CPR throughout the call. 34 minutes later, Ross tweeted again: "Please pray like never before, my 2 yr old fell in the pool."

By Julie Tyios October 20, 2009 CEO, Red Juice Media Biography

Connect.Follow.Network.

There is no doubt that Twitter is a powerful communication and collaboration tool. Some call it a social network, others liken it to the phone. It has one purpose: To deliver a message.

At 5:22 p.m. on December 14, self-employed mommy blogger Shellie Ross was active on Twitter. Minutes later, her 11-year-old son called 911 to report that his two-year-old brother, Bryson, was floating unconscious in the family’s backyard pool. Ross performed CPR throughout the call. 34 minutes later, Ross tweeted again: "Please pray like never before, my 2 yr old fell in the pool."

Oprah and the Voice of a New Generation

This blog post is also connected to my blog at The Huffington Post.

"You work and work and fight and struggle and all the time, you're dreaming of this moment when it's all going to happen, when people will listen to your opinions and team up to make your ideas happen.  I'm in that moment right now and it's unbelievable.  Everything I've worked so hard for is coming together right now," says Derrick Ashong, activist, social entrepreneur, and front man to the band Soulfège - who has recently caught the eye of Oprah Winfrey.

Blog-Off II Entry: SPIRITUALITY AT WORKPLACE – AN EMERGING CORPORATE FLAVOUR

SPIRITUALITY AT WORKPLACE – AN EMERGING CORPORATE FLAVOUR

 

Ubiquitous, has it become. Almost  phenomenal. Go anywhere & you find it present . Albeit, in various forms. Discussed , debated , accepted , subtly or overtly , & even ridiculed. Growing interests have made it assume importance in every corner of our lives, but of increasing importance & amazement is the paradigm shift  in attitude of corporate India. Well yes, you’ve guessed it right. We’re talking of Spirituality At The Workplace. The corporate souls seem to have awakened by this new business dimension. And, incredible , though it may sound, Spirituality at the workplace , is finally being recognized as a contemporary field of research & as a potent tool towards effective human asset management. What was earlier perceived as a corporate taboo & looked upon with suspicion, has emerged as the ultimate soul succour.

Blog-Off II Entry: Publishing Success

For those of you that are beginning a new venture into becoming an independent publisher in 2010, you will need a check list of things that will make you a publishing success. Here are steps for your publishing success check list: