Community Marketing Blog

Blog-Off II Entry: Publishing Success

For those of you that are beginning a new venture into becoming an independent publisher in 2010, you will need a check list of things that will make you a publishing success. Here are steps for your publishing success check list:

Blog-Off II Entry: 5 Tips to Quickly Build An Email Database of 1,000+ Leads

Everyone knows it. The money is in the list. The problem is never knowing what to do - it's knowing how to do it. Although email list building is a huge area and covers a broad range of topics, there are a few things you can do today to start building your list.

Here are 5 Tips to Quickly Build An Email Database of 1,000+ Leads:

#1. Give Something Away

You've probably heard the saying before that, "givers gain."  Well that saying is 100% true when it comes to building your list. The best thing you can do to generate leads is by giving something away.  When I say give something away, I'm referring to a free electronic report, an ebook, a video series or whatever is easiest for you to create.

You see what you're really doing here is an exchange.  Your giving your ideal prospect valuable information in exchange for their email.   Do this often and frequent enough and you'll start to quickly build your first 1,000+ leads.  This is the same formula I used to build an email database of 2,400 people over the course of a year.

Blog-Off II Entry: Holiday Preparedness

As much as I hate the idea, I am afraid I will be joining the ranks this year. The ranks of last minute shoppers. The end of the year has crept up on me all too quickly, and as with any business, there are so many end of the year things that I need to take care of before I can even think of being prepared for the holidays.

Blog-Off II Entry: It is All in the Details

Can you imagine a company like Ben and Jerry's ice cream deciding to sell a new flavor without taste testing the concoction first? It would never happen! Before they even begin to create a flavor, the company often canvasses ice cream lovers for suggestions. A lot of research and development goes into a new flavor before it goest to market. The company mixes and tastes, mixes and tastes, mixes and tastes, until they are completely satisfied with the test batches. Then, all the marketing details. They need to come up with a name and packaging for the new flavor that will excite discerning palettes and make customers want to scream for the new ice cream.

(Blog-Off II Entry) Credit cards: Who wants my money?!

Say, I want you. Finally! Cause you’re cool and seductive. But, you have to be cheap and easy, that’s just my taste. It’s even oke for me to put some effort in you. I’d search for you (online), and pay for you (€15 till €30 per month, I said I was looking for cheap and easy). And although I will not promise to be fateful to you forever, if you don’t cross me and perform as expected I will not leave you. Unless off course I am seduced by a new mistress, with new golden promises. Why, I ask, why can’t I find you? Why do I have to make such an effort? And I even wanted to pay you.

(Blog-Off II Entry) Social Media ROI via Retweets and Forwards

As a marketer, you are constantly challenged with verifying the value of your efforts. Sometimes this is a simple task, by tracking communication directly to purchase behavior. Others, a deeper understanding of the social implications of your efforts must be taken into account to be able to relay the same ROI message.  The latter is often the case with regard to social media forwards and retweets; this also happens to be the subject of my Blog Off II competition posts - socially relevant marketing value from social media and traditional marketing.

Lucia Chosen to Compete in Community Marketing Blog-Off

Lucia Brawley is really excited to have been chosen to compete in the Community Marketing Blog-Off.  Please follow my blog posts between now December 12 -- help me get a lot of traffic, so I can win a great deal of publicity for my blogs about arts education!  I will also be cross-promoting the Community Marketing Blog with my Huffington Post blog, by posting my own pieces, as well as excerpts of other contestants.

5 Criteria For Qualifying Social Media Consultants

By Andrew Ballenthin October 20, 2009 President, Sol Solutions Biography

Connect.Follow.Network.

Despite having a time line that stretches over a decade it seems that it's only over the past few years that social media consultants and guru's have become popular new job titles. How is one to measure what their level of expertise is if their is no national or internationally standard for measuring quality standards and professional competency?

Website Optimization and Conversion Rate Killers: 4 Avoidable Mistakes

More and more businesses are realizing that to stay ahead of the competition they need to pay attention to, and devote resources to strategies and tactics for “website optimization.” The goal of website optimization is to ultimately drive more traffic to your website. However, I learned of some recent research which indicates that certain techniques of website optimization can also influence click through rates, conversion rates, and campaign response rates.

On October 5th and 6th, I attended MarketingSherpa’s  Annual B2B Marketing “Summit,” a gathering of some of the best and brightest minds in the marketing industry. One of the speakers, Dr. Flint McGlaughlin, the Director of a company called Marketing Experiments, was a particularly engaging speaker. I found his presentation entitled “More Revenue for Less Money-The Top Five Ways To Increase the Performance of Your Lead Generation Program” very informative, so wanted to share some highlights.

Social Networking in the Real World: A New Explored Frontier?

Before there was internet people somehow managed to meet each other so once in a while. Since the digital revolution took place it is barely imaginable how people were able to arrange meetings and exchanged information in any organized way taking the Jurassic tools they were using into account. It seems ages ago that worrying about your profile going around in cyber space or exchanging documents in a mouse click were only actual for captain Kirk and his Enterprise buddies. And even in their reality Kirk, Spock and Scotty arranged face-to-face conferences at captain’s bridge to deal with endless upcoming surreal encounters.